As the first Native woman brewery owner in the U.S., Shyla Sheppard draws…
Bottle Conditioned
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Bottle Conditioned explores the small Belgian community where lambic beer—one of the oldest, rarest styles of beer—is made. A cultural heritage almost lost after WWII, lambic is on the rise again today. The film follows three of the most revered lambic producers at a pivotal point in time, where each grapple with the growing demand for their beers.
In Brussels, the Cantillon brewery is a multigenerational family business where father and son have different ideas on what's important in today's market. The patriarch, Jean-Pierre Van Roy, is planning to build a lambic museum at the brewery, which would take away significant production space from his son and now brewmaster, Jean.
Meanwhile, just south of Brussels, 3 Fonteinen's legendary blender Armand Debelder is passing the torch to his two young protégés, Werner and Michaël, as they are looking to expand their operation after a substantial investment. But the beer community has concerns about the authenticity of their ambitious plans.
Then, there's Raf Souvereyns, a beer geek turned professional home blender. Together with his girlfriend Carolina, he is on an endless quest to push the boundaries of lambic tradition with his unconventional fruit beers. But going from home blender to professional blender poses larger challenges than anticipated.
Bottle Conditioned goes beyond the beer and dives deep into the lives of the people that are shaping it today. It explores various themes and conflicts – from the challenges of running a multigenerational family business to complications in expanding upon tradition to difficulties in meeting expectations from consumers worldwide.
"Bottle Conditioned provides an insider's look into how traditional brewing in Belgium is more than just a vocation but is a way of life. It follows the ups and downs of a centuries-old industry as the brewmasters and their families struggle with the changes within a society focused more on profitability than quality and tradition. It is a powerful illustration of how these conflicting pressures resurface as society replaces the old with the new." —John Sheppard, Professor of Food, Bioprocessing and Nutrition Science, Director of the Wolfpack Brewery, North Carolina State University
"This film is a well-balanced and tasteful tribute to the artistry and evolution of Lambic beer. Much like the beer itself, it unveils how traditional Lambic brewers have survived and matured over time, historically through challenges of mass-produced beer marketing, and now, with a huge demand for production increases from a headstrong culture of beer enthusiasts ready to pounce on anything that is inauthentic! Bottle Conditioned is a well-blended intersection of old and new that celebrates the brewers who nurture the diverse populations of yeasts and microbes that ultimately create this unique and wondrous beverage." —Jeff Biegert, Professor and Brewmaster, Fermentation Science and Technology, Colorado State University
"This story of Belgium's passionate Lambic brewers is reverently told through archival footage and by the brewers themselves. If Bottle Conditioned doesn't inspire admiration and respect for Lambic beer's contribution to Belgium's brewing heritage, nothing short of a visit to the Pajottenland will. This is a beer appreciation must-see." —Marty Nachel, Founder and President, American Craft Beer Hall of Fame, Instructor, Business of Craft Beer Program, College of DuPage
"This superb film chronicles the lively story of the resurgent lambic brewing world told through the voices of some of its most recognizable brewers and blenders. The craftsmanship on display is breathtaking to witness as well as a surprisingly intimate affair passed between generations of family members. Particularly rewarding for academic classrooms is how the film explores key tensions at the heart of this trade: heritage and tradition versus innovation and change, artisanship versus business production, and the limits of small operations grappling with suddenly trendy consumer demand." —Eli Wilson, Associate Professor of Sociology, University of New Mexico, Author, Handcrafted Careers: Working the Artisan Economy of Craft Beers
"Viewers are immersed in a layered film that shines a light on...the clash between the old guard and a new generation dedicated to pushing the boundaries and exploring new ideas...All three of their stories are compelling and beautifully shot." —Hudson Lindenberger, Forbes
"Bottle Conditioned alludes to the fact that as Lambic is shaped by the decisions of its producers, so too are we all as humans conditioned by our heritage, environments, and choices." —Breandán Kearney, The Brussels Times
"The documentary is vivid, beautifully shot, and romantic. The storytelling is bracing, revealing, and one of the most true things I've seen from the world of beer." —Michael Kiser, Good Beer Hunting
"Refreshing...Intimate...Enthusiasts will love hearing about this fermented favorite straight from the legends who make it...For those unfamiliar with lambics, this is a fresh documentary about a beer known for being aged, and I recommend pairing it with a glass or two for yourself." —Jules Caldeira, Film Inquiry
"A fascinating look at a style, the blenders and brewers who make it possible, and the conflict between preservation and proliferation." —Richard Gray, The Reel Bits
"Blending breathtaking visuals, in-depth interviews, and a story that spans personal ambition and collective identity, Bottle Conditioned emerges as more than just a film about beer. It explores the enduring spirit of a community bound by a shared passion for craftsmanship, offering insights into the challenges of cultural preservation in an ever-changing world." —Chris Jones, Overly Honest Movie Reviews
"Bottle Conditioned dives headfirst into the world of lambic beer, which proves far more dramatic than one would assume...Franck's film perfectly captures a moment of real change in a craft defined by tradition." —Alan French, Sunshine State Cineplex
"A sweet new movie...Bottle Conditioned is an insider's view of where we are today with these incredible beer styles and the producers who create them." —Pete Slosberg, The Alcohol Professor
"A deep and loving look at lambic and some of the revered blenders who have created flavorful, intriguing, and sought-after bottles." —John Holl, All About Beer
"Bottle Conditioned is a must-see love story for anyone interested in the resurgence of one of the world's most iconic styles of beer - lambic. As with most love stories there are hopes and dreams, anxieties and fears, tensions and conflicts. Bottle Conditioned has all of these, and more, as Director Jerry Franck takes us deep into the world of lambic and the people who produce it; a world where competing visions of the future are discussed and debated. If you only watch one beer film this year, make sure it's this one." —Neil Reid, The Beer Professor, Professor of Geography and Planning, University of Toledo
"With each distinct lambic brew, Bottle Conditioned beautifully brings to life the unique stories of three lambic breweries: Cantillon, 3 Fonteinen, and Bokke Blendery. The film highlights the generational challenges of producing, distributing, and selling lambic beers since World War II and the complexities of each brew's spontaneous fermentation, resulting in its characteristic flavor, color, and aroma. This film is essential for students involved in the hospitality and tourism business and anyone interested in brewing and drinking beer." —John Arthur, Professor of Anthropology, University of South Florida, Author, Beer: A Global Journey Through the Past and Present
"Bottle Conditioned is a fascinating modern history of lambic beer told through the families and breweries who make it as recognizable and sought after as it is today. This is a must-watch for any class on beer history that tells not only the story of the post WWII Belgian nation and its beer styles but also about the growing pains that come between generations of a family business that is expanding and changing today. I will definitely be showing this in my next beer history course." —Malcolm Purinton, Assistant Professor of History, Northeastern University, Author, Globalization in a Glass: The Rise of Pilsner Beer through Technology, Taste, and Empire
"Think you know beer? Think you understand Lambic, barrel blending, terroir, and the poetry of fermentation? Think again. Bottled Conditioned isn't just a documentary - it's a journey into the soul of beer itself. This film uncorks a story of passion, tradition, and innovation, told firsthand by the families and pioneers redefining what beer can be. It's not just about brewing; it's about artistry, history, and the unseen cosmic and magical forces shaping every bottle." —Julia Herz, Beer Educator, Co-author, Beer Pairing: The Essential Guide from the Pairing Pros
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00:00:14.514 --> 00:00:16.850
[soft rumbling]
00:00:23.773 --> 00:00:26.109
[soft clicks]
00:00:32.198 --> 00:00:33.533
[soft clinking]
00:00:34.159 --> 00:00:35.827
Mm.
00:00:35.910 --> 00:00:39.330
Right here.
So this is a 2008, for example.
00:00:40.457 --> 00:00:43.543
Cellaring beer is something
that is very unique to lambic.
00:00:43.626 --> 00:00:46.129
And we're able
to collect bottles like this.
00:00:46.212 --> 00:00:48.381
This is a 1982 Cantillon Kriek.
00:00:49.507 --> 00:00:51.468
Uh, my intention
for this particular beer
00:00:51.551 --> 00:00:53.470
is to age it for another
five to ten years
00:00:53.553 --> 00:00:54.763
before opening it.
00:00:59.684 --> 00:01:02.854
So this, for example,
is a 3 Fonteinen Gueuze.
00:01:02.937 --> 00:01:06.274
Uh, this was blended in 2007.
00:01:06.357 --> 00:01:10.070
This is a blend of one, two,
and three-year-old lambics.
00:01:10.153 --> 00:01:13.156
It then sat in the bottle,
at the brewery, for a few years
00:01:13.239 --> 00:01:16.117
until it was released in 2010.
00:01:16.201 --> 00:01:17.869
I bought it, and then
I've been aging it
00:01:17.952 --> 00:01:19.788
for the past decade
here in this cellar.
00:01:22.290 --> 00:01:23.875
You can actually see
00:01:23.958 --> 00:01:26.711
the line of sediment
that has developed
00:01:26.795 --> 00:01:28.755
as this beer has not moved
00:01:28.838 --> 00:01:30.507
over the course
of the past decade.
00:01:31.091 --> 00:01:32.967
That's actually what makes
a Gueuze unique.
00:01:33.510 --> 00:01:38.014
It continues to evolve
for many years in the bottle,
00:01:38.098 --> 00:01:40.975
um, and improve
and change characteristics.
00:01:41.059 --> 00:01:43.061
[gentle music]
00:01:45.480 --> 00:01:47.482
[birds chirping]
00:01:47.565 --> 00:01:49.567
[soft rustling]
00:01:59.953 --> 00:02:02.288
[Yves]
The valley of the Zenne
and region of Pajottenland,
00:02:02.372 --> 00:02:05.208
they're famous
for their lambic beers,
00:02:05.291 --> 00:02:07.210
because there,
we have a cluster,
00:02:07.293 --> 00:02:11.172
uh, of, um, producers of beers
of spontaneous fermentation.
00:02:11.256 --> 00:02:13.091
There's only one lambic
in the world.
00:02:13.174 --> 00:02:15.802
This place. Zenne river Valley.
00:02:15.885 --> 00:02:19.222
Brussels and 20 kilometers
around, more or less,
that's the region.
00:02:19.305 --> 00:02:21.057
[birds cawing]
00:02:21.141 --> 00:02:23.977
[Yves]
The type of microorganisms
which are here
00:02:24.060 --> 00:02:25.520
are specific for lambic.
00:02:26.896 --> 00:02:29.399
[Dirk]
You can brew lambic
only in winter time
00:02:29.482 --> 00:02:32.110
because of the,
the microflora here.
00:02:32.193 --> 00:02:34.279
Uh, it's changing
during summer time
00:02:34.362 --> 00:02:36.447
and then it's not
a good period to brew.
00:02:36.531 --> 00:02:38.992
[beer splashing]
00:02:56.217 --> 00:02:58.720
[Jean]
So, we never add
any kind of yeast.
00:02:58.803 --> 00:03:01.139
The wort stay during one night
in contact with the air.
00:03:01.222 --> 00:03:02.932
And during the night,
00:03:03.016 --> 00:03:05.226
we have natural inoculation
only with natural yeast
00:03:05.310 --> 00:03:07.604
coming from the air
and from the building itself.
00:03:11.316 --> 00:03:15.820
[Yves]
We easily talk about a group of,
uh, 60 to 70 microorganisms
00:03:15.904 --> 00:03:17.947
who, in the development
00:03:18.031 --> 00:03:21.618
of a beer of spontaneous
fermentation, play a major role.
00:03:22.243 --> 00:03:24.245
[crickets chirping]
00:03:25.580 --> 00:03:26.956
[Jean]
And the day after,
00:03:27.040 --> 00:03:28.541
when we fill up
the wooden barrel,
00:03:28.625 --> 00:03:30.084
natural fermentation starts
00:03:30.168 --> 00:03:31.794
after some days, some weeks.
00:03:34.297 --> 00:03:38.635
Speaking about beer,
it's the most natural
fermentation in the world.
00:03:40.637 --> 00:03:42.972
[Armand]
The beer is different
in each barrel.
00:03:43.056 --> 00:03:46.017
Each barrel has its own
yeast reaction.
00:03:46.100 --> 00:03:49.729
The same batch, brewed,
gives in ten barrels,
ten different tastes.
00:03:49.812 --> 00:03:53.733
It's impossible to, to really
understand and to, to...
00:03:55.318 --> 00:03:57.028
...to, to speak about it.
00:03:57.111 --> 00:03:59.364
Because it's, uh,
it's a mystery.
00:03:59.447 --> 00:04:01.074
And that's,
that's why I like it.
00:04:01.991 --> 00:04:04.827
Because the beer is mysterious.
00:04:04.911 --> 00:04:06.537
[beer pouring]
00:04:25.390 --> 00:04:27.267
[soft clinking]
00:04:27.350 --> 00:04:28.935
[Yves]
So, when I talk about lambic,
00:04:29.644 --> 00:04:30.937
it's always unblended.
00:04:31.521 --> 00:04:34.607
A Gueuze is a blend
of different lambics.
00:04:34.691 --> 00:04:37.026
It's not a beer that is,
00:04:37.110 --> 00:04:40.154
uh, produced in two, three weeks
like most other beers.
00:04:40.238 --> 00:04:41.531
It takes quite a lot of time.
00:05:13.229 --> 00:05:15.231
[tape rewinding]
00:05:18.609 --> 00:05:20.278
[indistinct chatter]
00:05:58.483 --> 00:06:00.401
[band music playing]
00:07:01.671 --> 00:07:03.881
[engine rumbling]
00:07:08.177 --> 00:07:11.472
[Jean]
It's a typical reaction
of the old brewers.
00:07:13.558 --> 00:07:16.060
Today, lambic is very trendy.
00:07:16.144 --> 00:07:17.520
Even 15 years ago,
00:07:17.603 --> 00:07:20.314
no one could imagine such,
such a success.
00:07:20.398 --> 00:07:22.400
[indistinct chatter]
00:07:25.361 --> 00:07:27.697
[soft rumbling and hissing]
00:07:29.115 --> 00:07:30.992
I learned everything
from my father
00:07:31.075 --> 00:07:32.910
and my grandfather as well.
00:07:32.994 --> 00:07:34.495
So I'm the fourth generation
00:07:34.579 --> 00:07:37.373
working with the same recipe
and the same equipment.
00:07:40.793 --> 00:07:42.962
At the beginning,
you always follow
00:07:43.045 --> 00:07:45.506
your father or your ancestors.
00:07:45.590 --> 00:07:47.425
And step by step,
you change your mind
00:07:47.508 --> 00:07:49.594
because a lot of people...
00:07:50.803 --> 00:07:55.349
...producing spontaneous
fermentation beer are producing
very, very good stuff.
00:07:55.433 --> 00:07:58.644
Everybody's producing
a lot of different types
of fruit beers.
00:07:59.312 --> 00:08:01.022
And we have to pay attention.
00:08:01.689 --> 00:08:03.900
But for my father, when you are
in a lambic brewery,
00:08:03.983 --> 00:08:06.235
if you produce lambic
and Gueuze, it's enough.
00:08:07.153 --> 00:08:08.529
He's old school.
00:08:08.613 --> 00:08:09.906
But me, not.
00:08:09.989 --> 00:08:12.825
[laughing] And I am the brewer.
00:08:12.909 --> 00:08:14.911
[inspirational music]
00:08:17.663 --> 00:08:19.665
[engines rumbling]
00:08:29.091 --> 00:08:30.092
[thudding]
00:08:32.136 --> 00:08:34.138
[rattling]
00:08:41.395 --> 00:08:43.397
[indistinct chatter]
00:08:43.481 --> 00:08:46.275
[Werner]
Today we find ourselves
in an economic situation
00:08:46.359 --> 00:08:49.487
where people are ready
to pay the price
00:08:49.570 --> 00:08:52.281
that lambic beer, traditional
lambic beer is worth.
00:08:54.575 --> 00:08:57.119
We see the group of people
that want to consume less
00:08:57.203 --> 00:08:58.871
but want to buy better.
00:08:58.955 --> 00:09:00.540
That group is growing,
it's still a niche,
00:09:00.623 --> 00:09:02.041
but that group is growing.
00:09:03.125 --> 00:09:06.379
We see it as our responsibility
to find ways
00:09:06.462 --> 00:09:09.799
to keep the beer style,
00:09:09.882 --> 00:09:12.134
uh, relevant to the future.
00:09:13.427 --> 00:09:15.429
That is something
that we have taken upon us
00:09:15.513 --> 00:09:17.557
because everything
comes back to Armand.
00:09:18.057 --> 00:09:21.811
He often referred
to Michaël and myself
as the sons he never had.
00:09:21.894 --> 00:09:24.522
Uh, but for us, as well,
he's a second father.
00:09:25.189 --> 00:09:27.191
[beer softly pouring]
00:09:27.275 --> 00:09:29.277
[inspirational music]
00:09:30.236 --> 00:09:32.488
The result
of his long persistence
00:09:32.572 --> 00:09:34.240
in believing in,
in the tradition,
00:09:34.323 --> 00:09:37.785
in believing in the natural way
of, of making, uh, lambic,
00:09:37.868 --> 00:09:42.248
of blending Gueuze,
how he actually,
against all economical sense,
00:09:42.331 --> 00:09:45.334
he continued to pursue
his dreams and his passion.
00:09:45.418 --> 00:09:47.420
Because no one was interested
00:09:47.503 --> 00:09:49.005
in traditional lambic beers
00:09:49.088 --> 00:09:50.798
20, 30, 40 years ago.
00:10:05.104 --> 00:10:07.440
We have now two degrees Celsius.
00:10:08.733 --> 00:10:10.151
That's brewing season.
00:10:12.653 --> 00:10:17.033
And here we're coming
on the historical restaurant
of my parents.
00:10:17.992 --> 00:10:19.535
And under the
restaurant we have,
00:10:19.619 --> 00:10:21.245
the basements
of the 3 Fonteinen,
00:10:21.329 --> 00:10:22.580
where everything started.
00:10:23.706 --> 00:10:25.416
[rattling]
00:10:27.460 --> 00:10:28.502
Wait a second, huh.
00:10:29.962 --> 00:10:30.796
Oops.
00:10:33.758 --> 00:10:35.301
I have to find the lights.
00:10:42.099 --> 00:10:42.933
[soft click]
00:10:47.855 --> 00:10:50.983
So you see, this is the,
the old warehouse.
00:10:52.735 --> 00:10:54.278
Few barrels left here.
00:10:56.238 --> 00:10:57.823
This will be empty this year...
00:10:58.658 --> 00:10:59.659
totally empty.
00:11:02.870 --> 00:11:05.748
And here, we have the picture
of my dad. [chuckles]
00:11:06.666 --> 00:11:10.127
He teach me everything
about what I'm doing today.
00:11:11.337 --> 00:11:13.339
[gentle music]
00:11:15.508 --> 00:11:17.843
In 1953, in all the region here,
00:11:17.927 --> 00:11:19.804
there were a few hundreds
of blenders.
00:11:20.471 --> 00:11:24.934
In 1993, there were
two blenders in the world.
00:11:25.017 --> 00:11:29.605
Traditions were disappearing
under the influence
of easy money makers.
00:11:55.089 --> 00:11:57.591
[light whimsical music]
00:11:57.675 --> 00:11:59.677
[indistinct shouting]
00:13:10.331 --> 00:13:13.918
[Jean]
The demand was going down
00:13:14.001 --> 00:13:17.087
and, uh, yeah, people
complaining about the beer
00:13:17.171 --> 00:13:19.507
because it was too sour,
because, uh,
00:13:19.590 --> 00:13:22.510
they couldn't understand
why some people like us
00:13:23.093 --> 00:13:25.262
continue to, to try to produce
00:13:25.346 --> 00:13:27.681
and to preserve such a beer.
00:13:29.183 --> 00:13:32.812
[Armand]
Lambic is a beer
with a certain pH.
00:13:32.895 --> 00:13:36.690
And acidity
is the transport of flavors.
00:13:37.608 --> 00:13:41.278
We have that sourness,
but the sourness has to be nice.
00:13:41.362 --> 00:13:47.284
And that's why
the blending is so important.
00:13:54.959 --> 00:13:56.502
[Frank]
Blending is an art.
00:13:56.585 --> 00:13:58.045
It's like, for winemaking,
00:13:58.128 --> 00:14:00.506
you have to be trained
for all these tastes.
00:14:01.006 --> 00:14:04.385
And it's important if you taste
the beer, that you can...
00:14:04.468 --> 00:14:06.011
[mimics ticking]
00:14:06.095 --> 00:14:08.264
...tick t-- all the qualities
of this,
00:14:08.347 --> 00:14:09.974
of this lambic at this age.
00:14:10.516 --> 00:14:12.017
And then, you make
your big puzzle.
00:14:12.101 --> 00:14:14.770
Finding your different origins,
00:14:14.854 --> 00:14:16.230
your different ages,
00:14:16.313 --> 00:14:18.107
because Gueuze is always a blend
00:14:18.190 --> 00:14:21.527
of a one-year, two-years,
and three-years-old lambics.
00:14:22.987 --> 00:14:26.115
And when you bottle
that blend of lambics,
00:14:26.198 --> 00:14:29.493
we have a beautiful
refermentation in the bottle.
00:14:29.577 --> 00:14:32.913
But it takes time,
you cannot control,
you have to hope.
00:14:33.998 --> 00:14:36.208
[Frank]
After blending,
the beer stay for another year
00:14:36.292 --> 00:14:39.753
or two years in the cellar
before the bottles are sold.
00:14:39.837 --> 00:14:43.507
So, um, it's a lot of,
00:14:43.591 --> 00:14:45.843
uh, capital that is immobilized.
00:14:45.926 --> 00:14:47.928
[gentle music]
00:14:48.804 --> 00:14:50.347
[Armand]
One of the most
difficult things,
00:14:50.431 --> 00:14:52.933
when comes the bottle
conditioned beer on the market?
00:14:55.102 --> 00:14:56.228
After how many months?
00:14:57.021 --> 00:14:58.939
It can be ten,
like, it can be 14,
00:14:59.023 --> 00:15:00.482
like, it can be two years.
00:15:01.442 --> 00:15:03.485
[Jean]
When we are making a blend,
we never know
00:15:03.569 --> 00:15:07.781
if such a blend will age
better than another one.
00:15:07.865 --> 00:15:10.784
Some will develop more...
00:15:11.952 --> 00:15:15.122
...aromas, more complexity
than others.
00:15:15.205 --> 00:15:16.165
I don't know why.
00:15:16.248 --> 00:15:18.500
Every single batch is different.
00:15:18.584 --> 00:15:20.169
Every single year is different.
00:15:20.252 --> 00:15:22.212
Of course, a Gueuze is a Gueuze.
00:15:22.296 --> 00:15:24.882
But a Gueuze
and a five-years-old Gueuze
00:15:24.965 --> 00:15:27.676
is not exactly the same.
00:15:28.177 --> 00:15:31.597
[Dirk]
Uh, it's not
an easy to drink beer.
00:15:31.680 --> 00:15:34.308
Uh, you, uh,
have to know, a lambic is,
00:15:34.391 --> 00:15:36.727
is very complex, uh, of taste.
00:15:36.810 --> 00:15:40.189
It's more a sour beer.
And yeah, in that time,
00:15:40.272 --> 00:15:44.276
sour was, um, linked to,
00:15:44.360 --> 00:15:47.029
to, um, not, not good, uh, beer.
00:15:47.112 --> 00:15:50.032
Working hard
during two or three years
00:15:50.115 --> 00:15:53.077
to produce a beer.
A beer you loved.
00:15:55.037 --> 00:15:57.206
And after, people told you,
00:15:59.583 --> 00:16:01.293
"That's the worst beer
I ever drink."
00:16:01.377 --> 00:16:03.379
[light tense music]
00:17:02.021 --> 00:17:04.648
[Bill]
Every one of those producers
that are still in existence,
00:17:04.732 --> 00:17:06.483
you can map it
to a certain decision
00:17:06.567 --> 00:17:08.736
or to a couple of decisions
that were made
00:17:08.819 --> 00:17:11.196
from a business perspective
to protect the brewery.
00:17:11.280 --> 00:17:13.490
They found alternative ways
to bring people in,
00:17:13.574 --> 00:17:15.492
to open up interest in lambic.
00:17:15.576 --> 00:17:18.787
But what that allowed them
to do was really stick
with their morals
00:17:18.871 --> 00:17:23.792
and stick with their beliefs
of what their product was
that they were making.
00:17:23.876 --> 00:17:25.294
[Armand]
We lived from the restaurant.
00:17:25.377 --> 00:17:26.712
Without the restaurant
of 3 Fonteinen,
00:17:26.795 --> 00:17:29.339
there was no more lambic
anymore in 3 Fonteinen.
00:17:29.423 --> 00:17:32.885
Sure, I worked, like,
28 years in the kitchen as well.
00:17:32.968 --> 00:17:35.554
He was working
at the restaurant,
so he had, he had that income,
00:17:35.637 --> 00:17:39.058
and he kept the blendery,
which was in the basement.
00:17:39.141 --> 00:17:41.351
And then, he eventually
moved out from there
00:17:41.435 --> 00:17:43.020
and had things elsewhere.
00:17:43.103 --> 00:17:46.065
He made an agreement
with his brother and they split
00:17:46.148 --> 00:17:47.524
and his brother took
the restaurant
00:17:47.608 --> 00:17:50.861
and Armand completely went
for lambic blending.
00:17:50.944 --> 00:17:53.113
[engine rumbling]
00:17:53.197 --> 00:17:54.573
[Armand]
I had my own vision.
00:17:55.074 --> 00:17:58.202
And believe me,
everybody called me crazy.
00:17:59.203 --> 00:18:01.413
Everybody called me crazy.
"Armand...
00:18:02.581 --> 00:18:05.417
...think twice."
It was very difficult.
00:18:05.501 --> 00:18:07.628
Every time I had
a big challenge to continue,
00:18:07.711 --> 00:18:10.464
because, believe me, different
times in my life, I said,
00:18:10.547 --> 00:18:12.591
[sharply exhales]
"It's over. That's enough."
00:19:17.322 --> 00:19:19.324
[indistinct chatter]
00:19:28.083 --> 00:19:30.085
[indistinct chatter]
00:19:33.714 --> 00:19:34.715
[flipping pages]
00:20:24.765 --> 00:20:28.810
A room with all those
old equipments, documents.
00:20:28.894 --> 00:20:31.063
Uh, it will be...
00:20:32.356 --> 00:20:36.693
...it will be a good thing,
but my father will,
maybe, take a space
00:20:37.653 --> 00:20:40.530
we are using now
for barrels. So--
00:20:41.573 --> 00:20:43.158
People won't understand
00:20:43.242 --> 00:20:45.535
that they will receive
less Cantillon
00:20:45.619 --> 00:20:48.330
because of a new space
dedicated for the museum.
00:20:49.122 --> 00:20:50.624
Yeah, it's--
00:20:52.292 --> 00:20:54.253
could be a small
familial problem,
00:20:54.336 --> 00:20:55.754
but let's see.
00:20:57.089 --> 00:20:58.090
Hmm.
00:21:01.343 --> 00:21:03.595
This lambic is brewed in 2015.
00:21:03.679 --> 00:21:04.721
[chuckles]
00:21:08.267 --> 00:21:11.061
So probably, this will go
into a special blend.
00:21:11.144 --> 00:21:13.188
The last batch
from this place, here.
00:21:13.272 --> 00:21:14.898
And then,
everything is finished here.
00:21:17.693 --> 00:21:20.904
I don't live in a museum.
I refuse. I don't-- I--
00:21:20.988 --> 00:21:22.489
I don't have
any collections, huh.
00:21:22.572 --> 00:21:24.241
Nothing. I don't have--
00:21:24.324 --> 00:21:28.078
maybe a few things
which remember my,
my, my father.
00:21:28.161 --> 00:21:29.454
Okay, that's all.
00:21:30.956 --> 00:21:33.792
Don't... [stutter]
I don't have-- uh,
even in bottles of beer...
00:21:33.875 --> 00:21:35.335
[blows raspberries] No.
00:21:36.086 --> 00:21:38.171
Today. That's important for me.
00:21:38.255 --> 00:21:40.007
[indistinct chatter]
00:21:40.090 --> 00:21:42.009
And it's not emotional,
not at all.
00:21:42.092 --> 00:21:44.636
I'm emotional when I see
what the young guys
are doing here.
00:21:44.720 --> 00:21:46.263
[gentle music]
00:21:46.346 --> 00:21:48.849
I can be proud to transmit
00:21:48.932 --> 00:21:51.184
my knowledge
to the next generation.
00:21:51.768 --> 00:21:53.228
And my two partners
in the business,
00:21:53.312 --> 00:21:54.187
they're fantastic.
00:21:55.689 --> 00:21:56.773
I try to teach them
00:21:57.899 --> 00:22:00.986
and support them,
thinking for the future.
00:22:01.695 --> 00:22:02.863
[door creaking]
00:22:02.946 --> 00:22:04.573
[whistling]
00:22:08.035 --> 00:22:10.370
This is, uh, Schaarbeekse Kriek,
00:22:10.454 --> 00:22:13.790
schaarbeekse cherry
from 2019 harvest.
00:22:13.874 --> 00:22:16.001
-Yeah. Cheers.
-Cheers.
00:22:16.084 --> 00:22:17.085
[soft clinking]
00:22:18.545 --> 00:22:22.341
[Werner]
Armand fully trusts the tandem
of Michaël and myself.
00:22:22.424 --> 00:22:24.801
We are continuing
what he has always done,
00:22:24.885 --> 00:22:26.928
according to the same values.
00:22:27.012 --> 00:22:29.348
The only difference is that
00:22:29.431 --> 00:22:32.934
we just tweaked some
of the values for the better.
00:22:33.018 --> 00:22:34.978
[gentle music]
00:22:35.062 --> 00:22:38.273
The brewery has always had
a negative equity.
00:22:38.357 --> 00:22:41.526
Armand was making
minus 30% on profits.
00:22:41.610 --> 00:22:45.697
He was losing money
instead of keeping some
to reinvest.
00:22:45.781 --> 00:22:48.241
So, the pricing was
the very first thing
that we did.
00:22:48.784 --> 00:22:51.453
"We need to up the price
30% immediately."
00:22:51.536 --> 00:22:53.163
Otherwise, we could not make
00:22:53.246 --> 00:22:55.332
a sustainable business
out of it.
00:22:55.415 --> 00:22:59.002
And then, we were thinking,
"Okay, what's
the very long-term plan?"
00:22:59.086 --> 00:23:02.381
Armand, as well, he said,
like, "Look, we can add
a brewery here.
00:23:02.464 --> 00:23:04.633
We can also add a logistics hall
00:23:04.716 --> 00:23:07.302
and a new version
of the lambik-O-droom."
00:23:07.386 --> 00:23:11.223
The idea is, really,
to create a beer pilgrimage,
00:23:11.306 --> 00:23:13.892
but also involve
other parties like bars,
00:23:13.975 --> 00:23:16.311
restaurants, bed and breakfasts.
00:23:16.395 --> 00:23:19.106
We're confident that,
uh, in the future,
00:23:19.189 --> 00:23:22.567
the group of people that are
very knowledgeable about lambic,
00:23:22.651 --> 00:23:25.904
that are very knowledgeable
about, uh, quality beers,
00:23:25.987 --> 00:23:28.365
that that group will be,
will be growing.
00:23:28.448 --> 00:23:31.201
Um, at least,
that's what we hope for.
00:23:31.284 --> 00:23:36.123
Uh, and that's, uh,
the belief, uh, uh,
for us to take that risk.
00:23:38.125 --> 00:23:40.794
[indistinct chattering
and cheering]
00:23:49.469 --> 00:23:51.513
-[man 1] No pressure!
-[man 2] No pressure here!
00:23:51.596 --> 00:23:54.433
-[man 1] No pressure!
-[crowd cheering]
00:23:57.602 --> 00:23:58.687
-[woman] Whoo!
-[cork pops]
00:23:58.770 --> 00:24:00.772
[crowd cheering]
00:24:08.238 --> 00:24:09.906
[clinking]
00:24:11.741 --> 00:24:13.994
[laughs] That was
too funny, actually.
00:24:16.997 --> 00:24:18.206
[Carolina]
Pie?
00:24:19.040 --> 00:24:20.041
[Raf]
Yes?
00:24:20.125 --> 00:24:22.085
Thank you for helping.
00:24:22.169 --> 00:24:23.128
[Raf]
Sorry.
00:24:24.629 --> 00:24:25.672
They lost their mind.
00:24:26.631 --> 00:24:28.592
Funny thing is,
about that big bottle we opened,
00:24:28.675 --> 00:24:30.594
in the previous three sessions
of the festival,
00:24:30.677 --> 00:24:32.554
we, like, we served
the same beer.
00:24:32.637 --> 00:24:35.599
Yeah, it's just
the bottle format
and the people went crazy.
00:24:36.892 --> 00:24:38.393
I told them if it's
gonna happen again next year,
00:24:38.477 --> 00:24:40.270
they have to make sure
there's security there,
00:24:40.353 --> 00:24:42.606
'cause it was,
it was dangerous at some point.
00:24:42.689 --> 00:24:45.484
People started pushing
too hard onto each other, it's--
00:24:45.567 --> 00:24:47.819
the whole fucking bar moved.
I told you that, right?
00:24:47.903 --> 00:24:49.488
[soft sizzling]
00:24:49.571 --> 00:24:51.573
[soft clinking]
00:24:54.117 --> 00:24:56.119
[engines rumbling]
00:24:59.539 --> 00:25:01.541
[birds chirping]
00:25:03.627 --> 00:25:05.378
[phone ringing]
00:25:55.720 --> 00:25:57.681
-[beeps]
-[chuckles]
00:26:02.394 --> 00:26:04.396
[upbeat music]
00:26:05.063 --> 00:26:07.607
[Jonathan]
What happened is,
Raf announced on Facebook
00:26:07.691 --> 00:26:11.069
we were gonna sell his beers.
So a lot of people
started to connect
00:26:11.152 --> 00:26:13.113
and refresh the webpage.
00:26:13.697 --> 00:26:16.658
At some point, we had
10,000 visitors online.
00:26:16.741 --> 00:26:19.411
It got a bit out of hand,
our server went down.
00:26:20.120 --> 00:26:22.747
And, uh, all the beers
that were already sold
00:26:22.831 --> 00:26:25.208
were restocked. So, we oversold.
00:26:26.167 --> 00:26:28.837
We never have 10,000 people
trying to buy beer
at the same time.
00:26:29.754 --> 00:26:31.673
We are, yeah,
just a small store, so--
00:26:33.216 --> 00:26:35.135
The demand for Raf's beers
00:26:35.218 --> 00:26:38.179
are higher than most
of the lambic producers.
00:26:39.097 --> 00:26:40.765
As for a Cantillon
and 3 Fonteinen,
00:26:40.849 --> 00:26:42.559
it's only for the really,
really special releases,
00:26:42.642 --> 00:26:44.811
the really limited quantities
00:26:44.894 --> 00:26:46.813
that people go crazy.
But from Raf,
00:26:46.896 --> 00:26:48.607
it's every beer that's hyped.
00:26:48.690 --> 00:26:51.192
[crickets chirping]
00:27:00.493 --> 00:27:02.579
[water splashing]
00:27:02.662 --> 00:27:04.664
[engine rumbling]
00:27:06.583 --> 00:27:07.792
[Raf]
I love what I do.
00:27:09.753 --> 00:27:12.756
I just started to make beer
because I love drinking lambic
00:27:12.839 --> 00:27:15.508
and I thought I could, you know,
make something different.
00:27:20.180 --> 00:27:22.015
Most of my production
is fruit beers.
00:27:22.849 --> 00:27:25.935
It opens new doors for blending,
to push boundaries
00:27:26.019 --> 00:27:28.396
and make
the best possible beer I can.
00:27:28.480 --> 00:27:29.939
[inaudible]
00:27:32.192 --> 00:27:35.487
My family does not have
any background in making beer.
00:27:35.570 --> 00:27:38.490
I cannot claim to be
the 75th generation
00:27:38.573 --> 00:27:41.660
of a blah-blah tradition,
this or that, so--
00:27:41.743 --> 00:27:43.912
[laughing]
00:27:43.995 --> 00:27:47.791
-What? That's
the wrong answer? [laughs]
-[chuckles]
00:27:49.376 --> 00:27:51.378
[birds chirping]
00:27:51.461 --> 00:27:53.463
[wind blowing]
00:28:02.806 --> 00:28:04.307
Holy shit, this smells good.
00:28:10.355 --> 00:28:12.399
The first beers I made were,
were total trash
00:28:12.482 --> 00:28:13.817
because I made it
in the same way
00:28:13.900 --> 00:28:15.735
that I heard
that other people make it.
00:28:15.819 --> 00:28:18.154
Then you start thinking about,
"What the fuck am I doing here?"
00:28:18.238 --> 00:28:19.989
You have to deconstruct
the whole thing,
00:28:20.073 --> 00:28:22.701
the beer, uh, the blend,
the barrel, the fruits.
00:28:22.784 --> 00:28:26.913
"I'm gonna see what people do.
I'm gonna completely deconstruct
it and reconstruct it."
00:28:28.123 --> 00:28:30.709
You can make an infinite amount
of combinations
00:28:30.792 --> 00:28:31.960
with different fruits.
00:28:33.962 --> 00:28:36.214
It's fun to push the limits
of what can be done
00:28:36.297 --> 00:28:38.466
and which
traditional techniques you...
00:28:39.426 --> 00:28:40.802
...basically have
to throw overboard
00:28:40.885 --> 00:28:42.303
and start from scratch.
00:28:43.471 --> 00:28:46.099
But then again, the question is
"What is tradition?" Of course.
00:28:46.182 --> 00:28:48.518
[rattling]
00:28:54.774 --> 00:28:56.776
[gentle music]
00:29:04.659 --> 00:29:06.870
[deeply inhales] Oh! It's good.
00:29:07.954 --> 00:29:10.123
[Jean]
People will play,
especially when the product
00:29:10.206 --> 00:29:11.624
is very trendy,
00:29:11.708 --> 00:29:13.501
is hyped, like lambic today.
00:29:14.169 --> 00:29:16.087
You know, 20 years ago,
00:29:16.171 --> 00:29:19.674
no-- no one, no one
started to buy lambic
00:29:19.758 --> 00:29:22.385
or to buy a wort to,
to try to restart
the production.
00:29:22.469 --> 00:29:24.179
No one. Why?
00:29:25.388 --> 00:29:27.140
Because it was
not trendy enough.
00:29:27.807 --> 00:29:29.559
No demand enough. Yeah.
00:29:29.642 --> 00:29:31.644
[upbeat music]
00:29:43.782 --> 00:29:45.283
-Thank you.
-Yeah.
00:29:47.243 --> 00:29:49.037
-Cheers, gents.
-Yeah. Cheers, guys.
00:29:49.829 --> 00:29:50.830
Santé.
00:29:51.331 --> 00:29:53.082
A new bottle for the--
00:29:53.166 --> 00:29:54.918
-for the wall.
-Another one for the wall, yeah.
00:29:55.001 --> 00:29:56.544
[chuckles] 'Cause there's room.
00:29:56.628 --> 00:29:58.630
[birds chirping]
00:30:00.048 --> 00:30:00.924
Mm.
00:30:03.593 --> 00:30:07.263
[Bill]
So, I started with beer,
you know, a-- as an enthusiast
00:30:07.347 --> 00:30:10.725
back in the early '90s.
Um, and I didn't like
the cheap beer
00:30:10.809 --> 00:30:12.268
that everybody
was drinking in college.
00:30:12.352 --> 00:30:14.229
Because what was
being presented to me as beer
00:30:14.312 --> 00:30:16.189
was an industrial product.
00:30:16.272 --> 00:30:18.691
And it was a product
where the goal was
00:30:18.775 --> 00:30:22.111
to make everything the same
and everything consistent.
00:30:22.195 --> 00:30:23.863
Um, yeah, uh,
when you think about,
00:30:23.947 --> 00:30:25.406
if you're a large
industrial brewery,
00:30:25.490 --> 00:30:27.283
what's your primary focus?
It's to make sure
00:30:27.367 --> 00:30:29.619
that no matter which facility
the beer is made out of,
00:30:29.702 --> 00:30:31.621
it tastes exactly the same.
00:30:31.704 --> 00:30:33.957
You want the consumer to know
exactly what they're getting
00:30:34.040 --> 00:30:36.835
and to just receive
the same product every time.
00:30:37.585 --> 00:30:39.671
What I wanted was
new and different.
00:30:40.797 --> 00:30:43.550
I tried lambic and I h--
I didn't understand it.
00:30:43.633 --> 00:30:47.136
-So I didn't appreciate it.
I couldn't see beyond...
-Please!
00:30:47.220 --> 00:30:49.681
..."This beer is sour
and doesn't make
any sense to me."
00:30:49.764 --> 00:30:51.850
[indistinct chatter]
00:30:51.933 --> 00:30:54.686
[Joel]
In 1993, I ended up in Brussels.
00:30:54.769 --> 00:30:56.938
I wanted to make
one of my goals that week
00:30:57.021 --> 00:30:58.523
to figure out what lambic was.
00:30:58.606 --> 00:31:00.942
So I did a tour at Cantillon.
00:31:01.025 --> 00:31:03.820
I immediately became enraptured
with this brewery.
00:31:03.903 --> 00:31:05.989
I visited again and again
and became friends
00:31:06.072 --> 00:31:07.782
-with the whole family.
-[indistinct chatter]
00:31:07.866 --> 00:31:09.534
[Joel]
I brought back
a whole duffel bag
00:31:09.617 --> 00:31:11.494
of nothing
but Cantillon bottles,
00:31:11.578 --> 00:31:14.330
just to show these guys
what I had discovered.
00:31:14.414 --> 00:31:17.667
And, um, also had it in my mind
to mention, as a joke,
00:31:17.750 --> 00:31:19.627
"Oh, by the way,
they don't have an importer."
00:31:21.087 --> 00:31:24.340
[Daniel]
I couldn't find it in my local
beer shop in Brooklyn.
00:31:24.424 --> 00:31:26.801
And I, I asked the woman there.
00:31:26.885 --> 00:31:28.803
She said, "Well,
we can't get it."
00:31:28.887 --> 00:31:32.348
I said, "Well, you know,
my brother is friends
with the brewery, I--
00:31:32.432 --> 00:31:36.561
there's gotta be a way for us
to somehow get it to you
00:31:36.644 --> 00:31:39.772
so that you can sell it to us."
She said, "Well, no,
you can't do it that way.
00:31:39.856 --> 00:31:42.859
I mean, you basic--
to do that, you'd have
to become a beer importer."
00:31:42.942 --> 00:31:44.485
That's literally
what she said to me.
00:31:44.569 --> 00:31:45.945
"Jeez, I've got time.
00:31:46.029 --> 00:31:48.239
Uh, what's involved
in being a beer importer?"
00:31:49.699 --> 00:31:52.911
Nobody knew what it was
when it came in,
00:31:52.994 --> 00:31:56.623
except that they heard that
there's this famous beer,
lambic,
00:31:56.706 --> 00:31:59.000
and there's some,
there were some chat boards,
00:31:59.083 --> 00:32:01.169
or whatever you'd call them
at the time,
00:32:01.252 --> 00:32:03.004
where people would discuss
lambic and they would say,
00:32:03.087 --> 00:32:04.672
"Cantillon's the best"
and all this, you know.
00:32:04.756 --> 00:32:08.259
And so, the word went out.
"Cantillon is here." And so,
00:32:08.343 --> 00:32:12.180
we actually sold that
first container pretty easily.
00:32:12.263 --> 00:32:16.267
But we, we also got a lot
of calls from people saying,
"What's going on here?
00:32:16.351 --> 00:32:17.936
-I bought a bunch
of this beer that's sour."
-That's,
00:32:18.019 --> 00:32:20.521
that's where I was getting
on with. So it became very clear
00:32:20.605 --> 00:32:22.482
that our job
was educating people.
00:32:23.066 --> 00:32:25.735
And we-- I know the--
a guy that bought a lot of it
00:32:25.818 --> 00:32:27.946
in Kentucky, for example,
00:32:28.029 --> 00:32:29.489
let me know that he was now
putting it on sale
00:32:29.572 --> 00:32:30.949
for $1 a bottle.
00:32:31.032 --> 00:32:32.867
If you can imagine that now,
00:32:32.951 --> 00:32:35.745
you know, when people
are paying $500
00:32:35.828 --> 00:32:39.415
for bottles of Cantillon,
you know, I-- [mumbles]
00:32:39.499 --> 00:32:42.251
Whatever. Um,
that wasn't our reality then.
00:32:42.335 --> 00:32:43.711
We were losing money, for sure.
00:32:47.924 --> 00:32:49.634
[Bill]
Late '90s, early 2000s,
00:32:49.717 --> 00:32:51.886
lambic started
to get distributed,
00:32:51.970 --> 00:32:55.682
started to build up
that worldwide resurgence
a little bit.
00:32:55.765 --> 00:32:57.934
Uh, but you didn't really see--
00:32:58.017 --> 00:33:00.853
I didn't really
personally see it
start to take off
00:33:00.937 --> 00:33:03.272
until probably
five or six years later,
00:33:03.356 --> 00:33:04.649
mid to late 2000s.
00:33:04.732 --> 00:33:05.650
Something happened,
00:33:05.733 --> 00:33:07.276
people just started getting it.
00:33:07.360 --> 00:33:10.989
Which I relate to broader trend
in food and drink.
00:33:11.489 --> 00:33:15.368
Which is that people began
to care about authenticity
00:33:15.451 --> 00:33:19.664
and about provenance.
In other words, knowing where
00:33:19.747 --> 00:33:21.708
what you were eating
or drinking came from,
00:33:21.791 --> 00:33:24.627
knowing the story about it
and knowing how it's made.
00:33:25.628 --> 00:33:27.463
You know, when you look
at the industrial product
00:33:27.547 --> 00:33:29.298
versus where the market is going
00:33:29.382 --> 00:33:32.468
in that worldwide trend
around farm to table,
00:33:32.552 --> 00:33:35.179
it's about something
that is truly craft.
00:33:35.263 --> 00:33:39.142
You know, bringing back
that culture and geography.
00:33:39.225 --> 00:33:42.395
[Daniel]
We went from having too much
and not being able to sell it
00:33:42.478 --> 00:33:44.564
to suddenly,
everybody complaining,
00:33:44.647 --> 00:33:47.525
"Hey, come on. Why are y--
you guys drinking it
all yourselves
00:33:47.608 --> 00:33:49.736
or are you sending
it all to California
or sending it all--"
00:33:49.819 --> 00:33:52.822
Th-- everybody had this idea
that we were sending it
to some other state.
00:33:52.905 --> 00:33:55.616
Because they couldn't get
nearly as much
as they wanted in their state.
00:33:55.700 --> 00:33:57.994
[Bill]
All of a sudden,
everybody wanted to buy it
00:33:58.077 --> 00:34:01.164
and put it in their cellar
and age it for five
or ten years.
00:34:01.247 --> 00:34:04.000
Vintages were not even
a concept in beer, right?
00:34:04.083 --> 00:34:08.087
The idea that something changes
and develops over time,
00:34:08.171 --> 00:34:11.507
most people had no idea
of that third dimension.
00:34:11.591 --> 00:34:15.053
So I think all of that
really got driven by the forums
00:34:15.136 --> 00:34:18.056
and by the online communities
and people starting to look at,
00:34:18.139 --> 00:34:20.975
"Am I drinking
a 2007 or a 2009?"
00:34:21.601 --> 00:34:25.188
These were things that,
outside of just,
"Am I drinking a fresh IPA?"
00:34:25.271 --> 00:34:27.523
Nobody was even talking about
when a beer was made.
00:34:27.607 --> 00:34:29.609
[keyboard clacking]
00:34:30.234 --> 00:34:33.279
And as soon as we started
assigning value to beer,
00:34:33.362 --> 00:34:35.448
people started searching
for those things.
00:34:35.531 --> 00:34:40.203
There became a market
for trying to track down
old bottles of beer.
00:34:40.286 --> 00:34:42.455
People were willing to spend
significant amounts of money,
00:34:42.538 --> 00:34:45.208
especially if it was something
they hadn't had
00:34:45.291 --> 00:34:48.252
or that may give them
something new
00:34:48.336 --> 00:34:50.505
to bring to a tasting.
00:34:53.549 --> 00:34:56.302
So, what you saw was th--
these bottles of beer
00:34:56.385 --> 00:35:00.306
that were two, three,
ten euros at the breweries
00:35:00.389 --> 00:35:04.227
were turning
into $500-plus bottles
00:35:04.310 --> 00:35:05.978
when they hit
the secondary market.
00:35:06.062 --> 00:35:07.730
There have been a few bottles,
over the years,
00:35:07.814 --> 00:35:09.732
that have moved
for more than $10,000.
00:35:12.110 --> 00:35:15.071
Lambic became
the Pokémon cards of beer.
00:35:15.154 --> 00:35:16.989
[laughing] Oh, God,
I can't believe
I just said that.
00:35:17.073 --> 00:35:19.826
[laughs] Oh, my!
00:35:19.909 --> 00:35:21.911
[birds chirping]
00:35:24.163 --> 00:35:25.957
[Raf]
The best way
to get rid of this cellar
00:35:26.040 --> 00:35:28.167
-is to just sit down here
and drink it here.
-[Carolina laughs]
00:35:28.251 --> 00:35:29.752
Then it's less weight
we have to take up
00:35:29.836 --> 00:35:31.462
if we carry cases of it.
00:35:31.546 --> 00:35:33.506
There's so many beers here
that are so inspiring,
00:35:33.589 --> 00:35:35.299
-still to this day.
-[clinking]
00:35:35.383 --> 00:35:37.009
-[cork pops]
-[Carolina] Oof!
00:35:37.677 --> 00:35:39.345
That's beautiful, isn't it?
00:35:39.428 --> 00:35:40.888
Kills you.
00:35:40.972 --> 00:35:43.516
3 Fonteinen, 2003,
Malvasia Rosso.
00:35:43.599 --> 00:35:46.102
It's a grape lambic
with red Malvasia grapes.
00:35:46.185 --> 00:35:48.187
[soft splashes]
00:35:48.813 --> 00:35:50.439
-[softly] Get that.
[Carolina] You s--
00:35:51.149 --> 00:35:53.359
[Raf]
It's super foamy.
Look how carbonated--
00:35:54.610 --> 00:35:55.778
This is gonna be a good beer.
00:35:55.862 --> 00:35:57.029
I can just see it
from the color,
00:35:57.113 --> 00:35:58.156
the way it pours.
00:36:03.953 --> 00:36:05.371
Fucking amazing Gueuze.
00:36:06.122 --> 00:36:07.540
It's bone dry, though.
00:36:08.332 --> 00:36:09.417
-[Raf] Yeah.
-It's nice.
00:36:09.500 --> 00:36:11.085
[deeply inhales]
00:36:12.461 --> 00:36:14.213
[Carolina]
Oh, my gosh.
00:36:14.297 --> 00:36:15.590
[clattering]
00:36:16.299 --> 00:36:19.343
You're so talented
in trashing places.
00:36:19.427 --> 00:36:21.429
[Raf]
I don't try to,
but it just happens.
00:36:26.267 --> 00:36:29.520
So, my grandma
moved to an apartment
and the house was empty.
00:36:30.354 --> 00:36:32.857
And I put one barrel in there,
and then I put
a few more barrels,
00:36:32.940 --> 00:36:34.901
and it grew bigger
and bigger and bigger
00:36:34.984 --> 00:36:36.360
until, at some point, uh,
00:36:37.028 --> 00:36:39.864
yeah, my whole grandma's house
was full of barrels of beer.
00:36:41.407 --> 00:36:43.284
You can still see it
on the floor.
00:36:43.367 --> 00:36:45.244
Uh, you can still see
those, those lines.
00:36:45.328 --> 00:36:47.038
That's where the,
the wooden beams were.
00:36:47.622 --> 00:36:50.291
The whole floor
was already trashed
after just a few days.
00:36:50.374 --> 00:36:51.417
[laughs]
00:36:52.710 --> 00:36:53.836
[cork pops]
00:36:56.422 --> 00:36:59.217
-Whoo! It's a bit gassy.
-[laughs]
00:37:02.887 --> 00:37:05.765
I was actually planning
to move my whole thing
to Pajottenland
00:37:05.848 --> 00:37:08.935
because that's where
the lambic is from
and this and that.
00:37:09.977 --> 00:37:12.647
But afterwards,
I'm so happy I'm just here.
00:37:12.730 --> 00:37:14.482
Far away from the other guys,
in some ways.
00:37:14.565 --> 00:37:17.443
Not that I want to, you know,
put myself aside from them,
00:37:17.526 --> 00:37:20.529
but I, I couldn't--
I could never run
into them at the bakery
00:37:20.613 --> 00:37:22.823
or at the butcher or something,
and I'm happy with that.
00:37:22.907 --> 00:37:25.368
Far away from that whole
lambic scene.
00:37:25.868 --> 00:37:27.578
It's also good
that you don't face
00:37:27.662 --> 00:37:30.957
constantly yourself on--
with one of your colleagues.
00:37:31.040 --> 00:37:34.168
Because, otherwise,
you kind of get to be
too influenced
00:37:34.252 --> 00:37:37.713
-and, and then everything tends
to, to be homogeneous.
-Yeah, that's true.
00:37:37.797 --> 00:37:39.548
-And--
-They would, they would for sure
have more influence
00:37:39.632 --> 00:37:41.509
if I was out there,
'cause they could come over
00:37:41.592 --> 00:37:44.303
and hang out and this and that,
and influence it too much.
00:37:44.387 --> 00:37:46.389
[light upbeat music]
00:37:48.057 --> 00:37:50.685
So where is
this whole thing going?
I, I have no idea.
00:37:51.852 --> 00:37:54.939
I just wanna keep making beer.
And there's, there's
so many more ideas
00:37:55.022 --> 00:37:58.859
we're, we're working on every,
every year. Uh,
00:37:58.943 --> 00:38:01.320
so, so th-- so the list
of ideas I have to,
00:38:01.404 --> 00:38:03.364
to make beers
with such and such combination
00:38:03.447 --> 00:38:05.408
or with spices,
herbs, God knows what,
00:38:05.491 --> 00:38:08.160
different fruits,
combinations of fruits,
00:38:08.244 --> 00:38:10.204
that list is growing
faster than,
00:38:10.705 --> 00:38:12.081
than I can actually make beer.
00:38:13.249 --> 00:38:16.502
[Carolina]
If I look back one year ago,
everything was so different.
00:38:16.585 --> 00:38:19.630
And in a,
in a decent amount of time,
00:38:19.714 --> 00:38:23.843
the project is growing in,
in a direction you just
can't control, I think.
00:38:45.489 --> 00:38:47.283
[soft pouring]
00:38:59.420 --> 00:39:00.963
[laughing]
00:39:13.809 --> 00:39:14.727
Yep.
00:39:19.357 --> 00:39:21.359
[soft splashing]
00:39:26.614 --> 00:39:28.616
[woman indistinctly
speaking on phone]
00:39:54.475 --> 00:39:56.602
[deeply inhales and exhales]
00:40:08.739 --> 00:40:10.699
[soft clicking]
00:40:10.783 --> 00:40:12.576
[keyboard clacking]
00:40:12.660 --> 00:40:14.703
[Werner]
In the next few days,
we're going to present
00:40:14.787 --> 00:40:17.415
our future vision
for this location
00:40:17.915 --> 00:40:22.169
and where we are
going to head to,
as a company.
00:40:22.253 --> 00:40:23.963
A number of people
will be coming over,
00:40:24.046 --> 00:40:26.257
journalists, politicians.
00:40:26.340 --> 00:40:27.842
It took us two years
00:40:27.925 --> 00:40:30.052
to flesh out
the nitty-gritty details
00:40:30.136 --> 00:40:31.762
on what we actually wanted.
00:40:31.846 --> 00:40:35.182
That decision to, to have
two different brew houses
00:40:35.266 --> 00:40:37.768
goes against all the advice
that we have gotten
00:40:37.852 --> 00:40:40.813
from specialists in, uh,
in brewing operations
00:40:40.896 --> 00:40:42.356
and brewery builders.
00:40:42.440 --> 00:40:44.316
They actually said,
"You have to consolidate
00:40:44.400 --> 00:40:46.777
and automize, uh,
or, or automate."
00:40:46.861 --> 00:40:48.779
Uh, but we will actually
do the opposite.
00:40:48.863 --> 00:40:51.198
[inspirational music]
00:40:51.282 --> 00:40:53.284
[soft clinking]
00:40:56.454 --> 00:40:59.999
[Hummler]
3 Fonteinen is going
on the champagne side.
00:41:00.082 --> 00:41:02.168
So, when I say champagne side,
00:41:02.251 --> 00:41:05.629
they are going
on really high prices
00:41:05.713 --> 00:41:09.592
with amazingly
high quality design
bottles and everything.
00:41:10.176 --> 00:41:13.512
So it might be a future
00:41:13.596 --> 00:41:15.181
of, of the lambic.
00:41:15.264 --> 00:41:17.141
Is it bad? Is it good?
00:41:17.725 --> 00:41:18.684
I don't know.
00:41:19.393 --> 00:41:23.147
I just hope that the soul,
the idea,
00:41:23.230 --> 00:41:28.152
and the spirit of naturally
fermented beverage will stay.
00:41:31.113 --> 00:41:34.450
[Werner]
It's not our ambition to be
the cheapest lambic producer,
00:41:34.533 --> 00:41:36.410
but we want to be the best
lambic producer
00:41:36.494 --> 00:41:39.079
in terms of quality,
in terms of tradition.
00:41:39.163 --> 00:41:41.499
And that is something
we can say,
00:41:41.582 --> 00:41:43.751
but we also need
to show that and do it.
00:41:43.834 --> 00:41:45.836
[engine rumbling]
00:41:45.920 --> 00:41:47.922
[gentle music]
00:41:55.012 --> 00:41:57.014
[indistinct chatter]
00:42:13.656 --> 00:42:15.574
[Jean]
Okay. So, welcome.
00:42:15.658 --> 00:42:17.284
It will be a bit special today
00:42:17.368 --> 00:42:20.496
because we will present
a tasting,
00:42:20.579 --> 00:42:22.748
side by side, beer and wine.
00:42:23.332 --> 00:42:25.876
We started
a beautiful collaboration
00:42:25.960 --> 00:42:27.920
with Cantina Giardino.
00:42:28.003 --> 00:42:31.257
They are working
with the same philosophy
00:42:31.340 --> 00:42:33.217
than us at Cantillon,
00:42:33.300 --> 00:42:36.178
so they are looking for the,
for the, for the product,
00:42:36.262 --> 00:42:38.472
they are working
for the product, first of all.
00:42:38.556 --> 00:42:40.516
And not money and business.
00:42:40.599 --> 00:42:41.850
That's important.
00:42:42.351 --> 00:42:44.311
At Cantillon,
there are no border
00:42:44.395 --> 00:42:46.730
in between wine world
and beer world.
00:42:46.814 --> 00:42:49.316
When you are producing
natural beer
00:42:49.400 --> 00:42:51.068
or beer in the right way,
00:42:51.151 --> 00:42:54.863
it's easy to link it
with, uh, natural wine.
00:42:55.364 --> 00:42:57.992
So, everybody received
the sample?
00:43:24.602 --> 00:43:26.604
[inaudible]
00:43:26.687 --> 00:43:29.189
[gentle music]
00:43:29.273 --> 00:43:31.275
[wind blowing]
00:43:33.402 --> 00:43:35.863
[Jean]
My interest for wine
00:43:35.946 --> 00:43:37.948
starts in the family.
00:43:38.032 --> 00:43:40.701
So my father is also
00:43:40.784 --> 00:43:42.244
a great wine lover.
00:43:44.622 --> 00:43:47.750
So, thanks to him,
I met a lot of wine makers,
00:43:47.833 --> 00:43:49.710
I visited wineries.
00:43:51.879 --> 00:43:54.298
After my military service,
00:43:54.381 --> 00:43:57.343
I had the small dream
to go learn the harvest
00:43:57.426 --> 00:43:59.428
and to learn wine production.
00:44:02.348 --> 00:44:06.310
But unfortunately,
two weeks before
the end of my, my service,
00:44:06.393 --> 00:44:11.273
the only workman in the brewery
had, um, an accident.
00:44:11.357 --> 00:44:13.359
[soft splashing]
00:44:15.653 --> 00:44:21.408
And, so, uh, the day after
my last day as military,
00:44:22.242 --> 00:44:25.496
I started here in the brewery,
the day after.
00:44:25.579 --> 00:44:28.457
And so, the "small dream"
00:44:29.416 --> 00:44:32.628
to go to learn some things
in the, in the vineyards,
00:44:33.587 --> 00:44:35.255
I could forget it. [chuckles]
00:44:56.485 --> 00:44:58.654
[Jean]
I start here,
I was seven or eight.
00:45:00.989 --> 00:45:03.409
In the '70s, uh,
00:45:03.492 --> 00:45:07.121
my father, time to time,
needs some hands,
00:45:07.204 --> 00:45:08.372
even from a...
00:45:09.998 --> 00:45:10.999
...a small boy.
00:45:27.683 --> 00:45:30.018
[rumbling]
00:45:33.731 --> 00:45:35.482
[Jean]
I think it was
for a good reason.
00:45:38.485 --> 00:45:42.030
But when you are a kid,
you don't, you don't feel it so.
00:46:08.307 --> 00:46:10.309
[gentle music continues]
00:46:30.954 --> 00:46:34.208
-[laughter]
-[woman] We, we organize
tomorrow an expedition--
00:46:34.291 --> 00:46:36.877
[Jean]
I love those people. [laughs]
00:46:42.966 --> 00:46:47.095
I love all the experiment
I'm making with wine maker.
00:46:47.179 --> 00:46:49.181
[indistinct chatter]
00:46:49.264 --> 00:46:51.266
[soft clinking]
00:46:52.226 --> 00:46:53.644
For me, this beer is...
00:46:55.604 --> 00:46:56.939
...awesome, really.
00:46:58.398 --> 00:47:01.360
I love to,
to link those two worlds.
00:47:01.443 --> 00:47:05.989
So, if tomorrow
I have to produce
only lambic and Gueuze,
00:47:06.073 --> 00:47:09.034
no, I, I will miss something.
00:47:09.117 --> 00:47:11.119
[upbeat music]
00:47:12.329 --> 00:47:14.331
[clattering]
00:47:16.959 --> 00:47:18.961
[rumbling]
00:47:20.546 --> 00:47:23.048
[indistinct chatter]
00:48:13.473 --> 00:48:15.475
[engine rumbling]
00:48:27.237 --> 00:48:29.239
[birds chirping]
00:50:14.386 --> 00:50:15.762
[wind blowing]
00:50:20.851 --> 00:50:23.020
[gentle music]
00:50:23.103 --> 00:50:25.105
[soft clinking]
00:50:36.491 --> 00:50:38.493
[indistinct chatter]
00:51:10.525 --> 00:51:12.527
[laughter]
00:52:12.796 --> 00:52:15.132
[Werner]
No matter how well
you're prepared,
00:52:15.215 --> 00:52:17.467
there's always something
that can go wrong.
00:52:17.551 --> 00:52:19.678
[indistinct chatter]
00:52:21.304 --> 00:52:24.015
It's hard to say,
but, um, Armand,
00:52:24.099 --> 00:52:26.601
in the end of 2018,
00:52:26.685 --> 00:52:30.564
he, uh, was diagnosed
with, uh, cancer.
00:52:30.647 --> 00:52:32.482
And now he's,
uh, in the hospital,
00:52:32.566 --> 00:52:34.693
recovering from, uh,
from the treatment.
00:52:37.070 --> 00:52:41.283
And that is where he decided,
like, "Look guys, I really
want to sell all my shares
00:52:41.366 --> 00:52:43.827
and make sure that nothing
will happen to 3 Fonteinen
00:52:43.910 --> 00:52:46.246
if something would happen
to me." So, uh,
00:52:46.329 --> 00:52:48.874
that's where he completely
stepped out of 3 Fonteinen.
00:52:49.624 --> 00:52:51.626
[birds cawing]
00:52:51.710 --> 00:52:53.712
[wind blowing]
00:52:59.301 --> 00:53:01.636
[clattering]
00:53:15.942 --> 00:53:16.943
[thuds]
00:53:49.643 --> 00:53:51.269
-[clicks]
-[whirring]
00:53:51.353 --> 00:53:53.605
[indistinct chatter]
00:53:53.688 --> 00:53:55.857
[gentle music]
00:53:57.484 --> 00:53:58.985
[soft splashing]
00:54:16.461 --> 00:54:17.879
[thudding]
00:54:29.557 --> 00:54:32.018
[indistinct chatter]
00:55:02.382 --> 00:55:03.258
[thuds]
00:55:23.028 --> 00:55:26.031
[Carolina]
Those are the information
that are missing
00:55:26.114 --> 00:55:27.365
that you have to confirm.
00:55:28.033 --> 00:55:31.161
It's a draft with Steengaard,
Grasshopper,
00:55:31.244 --> 00:55:34.497
Framboos Noyaux,
Pjaseel Noyaux, Framboos Puur,
00:55:34.581 --> 00:55:38.376
Framboos Vanille, Kriek Pjassel,
Framboos Pjassel Kriek
and Oloroso.
00:55:38.877 --> 00:55:40.128
-Can you not?
-[laughing]
00:55:44.215 --> 00:55:46.384
[Carolina]
This is information
that's only in Raf's brain,
00:55:46.468 --> 00:55:49.929
but for me,
it's hard to keep track
of what is in each tank.
00:55:50.638 --> 00:55:52.807
[Raf]
I should keep
better track of it, probably.
00:55:54.309 --> 00:55:56.186
Then again, it's
the last thing on my mind,
00:55:56.269 --> 00:55:58.146
to write down a thing
00:55:58.229 --> 00:56:00.857
when fruit comes in, I just
want to work with the beer and--
00:56:00.940 --> 00:56:02.150
Yeah, but also,
for you, it's easy
00:56:02.233 --> 00:56:03.902
just to keep everything
in your head,
00:56:03.985 --> 00:56:05.695
-and for me, like...
-Yeah.
00:56:05.779 --> 00:56:07.489
...if one day,
I'm not here and he moves
00:56:07.572 --> 00:56:08.948
and he blends two
or three tanks,
00:56:09.032 --> 00:56:10.658
then, like, it just, it's--
00:56:10.742 --> 00:56:12.911
I already lost track
of what's going on.
00:56:12.994 --> 00:56:15.622
So, I need to just, like,
have an overview in a way
00:56:15.705 --> 00:56:17.749
just to know what's,
what's cooking.
00:56:17.832 --> 00:56:20.377
Yeah, sometimes
I also lose track, but--
00:56:20.460 --> 00:56:22.170
[both laugh]
00:56:26.758 --> 00:56:28.718
[Raf]
The nature of lambic is chaos.
00:56:29.552 --> 00:56:31.137
And the nature
of me is also chaos...
00:56:31.221 --> 00:56:32.889
-[laughing]
-...and then,
I need someone else
00:56:32.972 --> 00:56:34.808
to help me to get order
in the chaos.
00:56:35.642 --> 00:56:37.602
I, I'm just a--
I'm a cleaning fish that's,
00:56:37.685 --> 00:56:40.230
like, running behind him
all the time, basically.
00:56:40.313 --> 00:56:43.942
[laughs]
With not much success, though.
00:56:44.025 --> 00:56:47.654
But, yeah, um,
yeah, I'm working here
00:56:47.737 --> 00:56:49.781
as much as it's necessary,
and for the rest,
00:56:49.864 --> 00:56:53.743
I do, um,
some side project with wine,
00:56:53.827 --> 00:56:58.832
which is the actual-- well,
the other main interest
I have, besides lambic.
00:56:59.624 --> 00:57:02.877
And yeah,
it's nice to have, also,
00:57:02.961 --> 00:57:05.296
to differentiate
from what I do all the time.
00:57:05.380 --> 00:57:07.715
I mean, with Raf,
living together,
working together,
00:57:07.799 --> 00:57:09.634
sometimes,
it's nice to have some...
00:57:11.094 --> 00:57:13.513
...things by my own,
like some projects that I,
00:57:13.596 --> 00:57:15.265
that I feel like they're my own.
00:57:28.820 --> 00:57:29.988
[soft clicks]
00:57:36.828 --> 00:57:38.830
[soft clicks]
00:57:40.957 --> 00:57:43.460
[keyboard clacking]
00:57:54.053 --> 00:57:56.055
[light melancholic music]
00:58:14.324 --> 00:58:16.826
[Werner]
After the presentation
from the local people,
00:58:16.910 --> 00:58:18.912
there was a lot
of positive feedback.
00:58:18.995 --> 00:58:20.580
But from the beer community
00:58:20.663 --> 00:58:23.333
or the beer
aficionado community,
00:58:23.416 --> 00:58:26.753
um, there were some, uh,
00:58:27.253 --> 00:58:29.005
let's say, uh, lesser comments.
00:58:29.088 --> 00:58:32.050
And if you then see
the feedback that we got
on Facebook,
00:58:32.133 --> 00:58:35.053
"They lost their soul,
it's becoming a factory."
00:58:35.803 --> 00:58:39.349
For me, it's very painful
because Michaël doesn't care,
00:58:39.849 --> 00:58:43.269
Armand doesn't care. I do care
because that's the soul of--
00:58:43.353 --> 00:58:45.563
it's, it is the soul
of 3 Fonteinen.
00:58:45.647 --> 00:58:47.315
It's what we want to fight for.
00:58:48.733 --> 00:58:53.112
There's this, uh, wave
in the beer geek community.
00:58:53.821 --> 00:58:57.200
"Make lambic rare again."
No, it's not about rarity,
00:58:57.283 --> 00:58:58.910
it's about quality.
00:59:00.995 --> 00:59:02.997
[rattling]
00:59:03.081 --> 00:59:05.083
[gentle music]
00:59:08.086 --> 00:59:09.921
[Michaël]
Quite a jungle in here.
00:59:13.508 --> 00:59:14.884
Sometimes, it's nice...
00:59:15.843 --> 00:59:18.930
[sighs] to be away
00:59:19.013 --> 00:59:21.558
from the brewery one time
and just hang in the trees.
00:59:22.183 --> 00:59:23.810
It's a different way of working.
00:59:24.477 --> 00:59:26.563
Just, uh,
the sounds from the nature.
00:59:26.646 --> 00:59:28.648
[birds chirping]
00:59:28.731 --> 00:59:31.067
[soft rustling]
00:59:37.824 --> 00:59:41.786
Yeah. But, uh,
when he's picking, he's not,
00:59:41.869 --> 00:59:43.538
he's not stepping
on the ladder anymore.
00:59:44.330 --> 00:59:47.208
He, uh, he doesn't feel secure
00:59:47.292 --> 00:59:50.628
to do those things anymore,
and, uh, that's good. [laughs]
00:59:51.504 --> 00:59:53.840
Before, it was
just Armand and me.
00:59:54.465 --> 00:59:58.386
It was all done during
the weekend with the volunteers.
00:59:59.596 --> 01:00:01.848
Uh, all of the,
the cherry picking.
01:00:02.682 --> 01:00:05.685
But of course, now, with,
uh, a bit more possibilities,
01:00:05.768 --> 01:00:07.020
with a bigger team,
01:00:07.729 --> 01:00:10.148
we can, uh, we can come
also during the week.
01:00:11.566 --> 01:00:14.611
So now, uh, I think
he's very happy that, uh...
01:00:17.530 --> 01:00:19.532
...the business is continuing.
01:00:19.616 --> 01:00:21.576
And that we are doing it, um...
01:00:22.952 --> 01:00:25.705
...with his, uh,
with the same mindset as he has.
01:00:30.126 --> 01:00:34.297
Of course, we had some people
who were really focusing
on how much the investment was.
01:00:35.214 --> 01:00:39.135
Am I bothered about people
who, like, say, "Okay,
01:00:39.218 --> 01:00:42.221
we don't buy 3 Fonteinen anymore
because they're too big"?
01:00:42.847 --> 01:00:46.225
I don't think we're too big,
I think those people
don't understand it,
01:00:46.309 --> 01:00:49.520
what we're doing.
They don't know what
our real focus and vision are,
01:00:49.604 --> 01:00:52.440
so it's, it's our job to,
like, tell them.
01:00:53.066 --> 01:00:54.942
And explain it to them
what we're doing.
01:00:56.069 --> 01:00:58.071
But does it bother me?
No, not at all.
01:00:58.154 --> 01:01:00.239
[birds chirping]
01:01:00.323 --> 01:01:02.200
We can look
into the mirror and say that
01:01:02.283 --> 01:01:04.661
what we are doing is
for the correct reasons
01:01:06.120 --> 01:01:08.956
and to give, uh,
3 Fonteinen the,
01:01:09.040 --> 01:01:10.875
the possibility to be, uh,
01:01:10.958 --> 01:01:12.669
one of the best breweries
in the world.
01:01:13.461 --> 01:01:15.463
[engines rumbling]
01:01:18.299 --> 01:01:20.301
[gentle music continues]
01:01:46.744 --> 01:01:48.746
[soft pouring]
01:02:00.216 --> 01:02:01.342
Voilà.
01:02:02.343 --> 01:02:04.011
The best beer in the world
01:02:05.471 --> 01:02:08.141
and the,
the most beautiful service.
01:02:09.183 --> 01:02:10.727
[laughing]
01:04:19.605 --> 01:04:21.357
[laughter]
01:05:08.487 --> 01:05:10.698
[laughing]
01:05:10.781 --> 01:05:13.117
[upbeat music playing]
01:05:13.200 --> 01:05:15.202
[indistinct chatter]
01:05:39.352 --> 01:05:41.354
[inaudible]
01:06:19.183 --> 01:06:21.519
[indistinct chatter continues]
01:06:25.064 --> 01:06:27.066
[music continues playing]
01:06:38.828 --> 01:06:40.830
[crickets chirping]
01:07:05.730 --> 01:07:08.816
[Chris]
So Raf, you see all those
goddamn people lined up today?
01:07:08.899 --> 01:07:11.986
Dude, three dudes show up
with $1200 worth
of tickets and, like...
01:07:12.069 --> 01:07:15.114
-[laughter]
-...I'm like,
"Shit! Alright, guys,
01:07:15.197 --> 01:07:17.158
I run a pub out
in fucking Lovell, Maine, guys.
01:07:17.241 --> 01:07:19.035
Let's be realistic here, man."
01:07:19.118 --> 01:07:21.746
I can't fucking believe
that people would ever pay
01:07:21.829 --> 01:07:23.456
the amount
of the money they would
01:07:23.539 --> 01:07:25.458
for a fucking lambic.
01:07:25.541 --> 01:07:28.919
God bless everybody, man,
because, holy shit, man,
01:07:29.003 --> 01:07:31.839
you couldn't give this shit away
fucking 20 years ago, man.
01:07:34.258 --> 01:07:38.512
Dude, this very well, I believe,
is the last bottle
of this on the planet.
01:07:38.596 --> 01:07:39.889
What, what year is this?
01:07:40.681 --> 01:07:42.641
I-- uh, you know what,
that's-- I have no idea.
01:07:42.725 --> 01:07:44.477
-I've never been able--
-[Raf] Early, early '90s?
01:07:44.560 --> 01:07:46.979
-Uh, late '80s? Yeah.
-[Chris] Uh,
it's definitely '80s.
01:07:48.314 --> 01:07:51.192
These are the beers that,
that really made it all happen.
01:07:51.275 --> 01:07:54.528
The history behind this
to get where we've got today,
01:07:54.612 --> 01:07:58.824
people truly have no idea
the sacrifice that's been
fucking made before it.
01:07:58.908 --> 01:08:02.411
And I just wish
more of these breweries
got credit, man.
01:08:02.495 --> 01:08:03.621
It's like--
01:08:07.958 --> 01:08:12.046
When they bottled this beer,
who would've thought
01:08:12.129 --> 01:08:14.465
that this beer
would be open 20-more,
01:08:14.548 --> 01:08:16.926
20-plus years later? Nobody.
01:08:17.009 --> 01:08:18.969
But you can still find
the character in the beer
01:08:19.053 --> 01:08:23.641
that, that, that was in there,
that Jean-Pierre put into this,
01:08:23.724 --> 01:08:25.726
all the work, all the effort,
everything he put,
01:08:25.810 --> 01:08:28.938
all the energy he put
into making this beer
is still in here.
01:08:30.481 --> 01:08:32.399
[Chris]
It's time for this stuff
to go, man.
01:08:33.359 --> 01:08:35.069
And finally,
I have the confidence
01:08:35.152 --> 01:08:37.029
to open up this old shit
01:08:37.113 --> 01:08:39.073
to make way for the new, man.
01:08:39.156 --> 01:08:41.742
That's why I've got your shit
in here, man. It's-- I, I, I--
01:08:42.701 --> 01:08:44.328
Holy shit, Chris.
01:08:44.870 --> 01:08:46.288
[Chris]
That's what this cellar
is for, man.
01:08:46.372 --> 01:08:47.706
It's to make sure that
01:08:47.790 --> 01:08:49.667
if you ever need backup,
we got you.
01:08:51.585 --> 01:08:54.380
It's like James Bond shit
with your stuff, man.
01:08:54.463 --> 01:08:56.423
Like, we put
stuff out and, I mean,
01:08:56.507 --> 01:09:00.845
there's people that show up
that just buy e-- every bottle.
01:09:01.512 --> 01:09:03.013
[soft clinking]
01:09:03.097 --> 01:09:05.641
[laughing] He has beers
that I don't have anymore.
01:09:05.724 --> 01:09:07.893
Beers that I made
in the early days and--
01:09:07.977 --> 01:09:10.896
This is made in 2014, it's--
01:09:11.522 --> 01:09:12.481
[sighs]
01:09:16.318 --> 01:09:17.945
[Chris chuckling]
Yeah, dude.
01:09:18.028 --> 01:09:19.280
Like I said, man.
01:09:20.948 --> 01:09:22.575
What c-- what can
you say about this?
01:09:22.658 --> 01:09:25.870
I made, I made 15
or 16 bottles of this.
01:09:25.953 --> 01:09:27.413
Uh... [sighs]
01:09:28.622 --> 01:09:30.249
The thing is,
you will never master a lambic,
01:09:30.332 --> 01:09:32.126
you will never understand,
fully understand
01:09:32.209 --> 01:09:34.503
what lambic is about
and how you can blend
a lambic,
01:09:34.587 --> 01:09:36.463
but you can try
to understand it.
01:09:37.923 --> 01:09:40.885
And this thing
made me understand
01:09:41.886 --> 01:09:46.223
to a larger extent
than I thought was possible
in those days w--
01:09:46.807 --> 01:09:50.144
what it is to blend
lambic into a Gueuze.
01:09:50.227 --> 01:09:52.897
-This is worth opening tonight.
-[Chris] Absolutely, brother.
01:09:52.980 --> 01:09:55.482
I bottled this beer
and I caged this beer myself.
01:09:56.317 --> 01:09:57.526
This beer is gonna open.
01:09:58.444 --> 01:09:59.403
Like that.
01:10:00.279 --> 01:10:02.698
[Chris]
Beautiful stuff.
That's gonna be a lively beer.
01:10:02.781 --> 01:10:05.367
-So you guys are gonna get
a beautifully carbonated beer.
-[Raf] There we go!
01:10:05.451 --> 01:10:07.870
-There we go.
-That's what I wanna see.
Right there, sir.
01:10:07.953 --> 01:10:10.539
[Raf]
Look at that,
look at the fucking carbonation.
01:10:11.498 --> 01:10:13.500
-[Chris] This is
a great night, guys.
-[man] Thank you so much.
01:10:13.584 --> 01:10:15.920
-[Chris] Yeah, yeah, yeah.
-Cheers to the vortex.
01:10:16.003 --> 01:10:18.214
[Chris]
Mike, you'r-- you're doing
great right now.
01:10:18.297 --> 01:10:20.132
You're definitely--
this is a good night.
01:10:20.216 --> 01:10:22.843
I-- this is great. This is great
for all of us, yes?
01:10:22.927 --> 01:10:24.720
-[indistinct chatter]
-You're an animal, dude.
01:10:24.803 --> 01:10:27.139
[dramatic music]
01:10:39.235 --> 01:10:42.238
[Raf]
I started making beer
because it, it was,
01:10:42.321 --> 01:10:45.282
you know,
just for having fun and,
and, and trying those things
01:10:45.366 --> 01:10:47.826
and still, I don't
wanna lose that aspect of--
01:10:48.452 --> 01:10:50.412
I don't want it
to turn into a job.
01:10:50.496 --> 01:10:53.165
[Carolina]
Yeah, but I think
that's exactly your main thing.
01:10:53.249 --> 01:10:56.418
Like, I, I think
the conflict starts when you,
01:10:56.502 --> 01:11:01.966
when you have to start dealing
with maybe people's expectations
01:11:02.049 --> 01:11:06.262
or, like, with the other tasks
of whatever this, this job
01:11:06.345 --> 01:11:08.055
or this mission you have takes.
01:11:08.138 --> 01:11:09.765
And you were
just dedicating yourself
01:11:09.848 --> 01:11:12.476
to the creative process.
01:11:12.559 --> 01:11:16.188
And then, when you receive
the first prizes
or recognizement,
01:11:16.272 --> 01:11:20.192
then everything became
much more stressful.
01:11:20.776 --> 01:11:23.654
[Raf] That's the thing, also.
In the first few years,
I always worked alone.
01:11:25.197 --> 01:11:28.033
I was-- uh, yeah, in a way,
it was always really about
01:11:28.117 --> 01:11:29.827
the beer, beer, beer, and I,
01:11:30.327 --> 01:11:34.373
in a way, unconsciously,
didn't care about
the people so much.
01:11:34.456 --> 01:11:38.168
Now, you know,
you see that people are
all set to be emphatic.
01:11:38.252 --> 01:11:40.671
-Empathetic. Uh, of the ex--
-At some point, it's just
01:11:40.754 --> 01:11:42.423
-that the work load
just became too much.
-Expectations.
01:11:42.506 --> 01:11:44.717
'Cause of, like,
going to a festival, it's not--
01:11:45.509 --> 01:11:48.053
it's not about just filling
some boxes of beer
and ship them out,
01:11:48.137 --> 01:11:51.140
there is always
so much involved, and then you,
01:11:51.223 --> 01:11:54.268
yeah, it grows to such an extent
that you need people to jus--
01:11:54.351 --> 01:11:57.104
you need to surround
yourself with people
to get all the work done.
01:11:57.187 --> 01:12:00.274
And it was a relief for me
that a lot of things
that she could do,
01:12:00.357 --> 01:12:02.735
like some pa-- making
invoices and paper work...
01:12:02.818 --> 01:12:05.029
-[Carolina] Yeah, or just even--
-...I don't like doing
those things.
01:12:05.112 --> 01:12:07.573
I just want to be making beer.
01:12:10.784 --> 01:12:12.953
I underestimated
a lot, actually.
01:12:13.037 --> 01:12:14.538
Like, just running the business,
01:12:14.621 --> 01:12:16.457
all the paperwork
and everything involved.
01:12:17.291 --> 01:12:18.250
Yeah.
01:12:19.251 --> 01:12:21.253
It's a skill
I still have to develop to,
01:12:21.337 --> 01:12:23.213
you know... [chuckles]
01:12:24.882 --> 01:12:27.092
[deeply exhales]
01:12:27.176 --> 01:12:28.385
[deeply inhales]
01:12:38.395 --> 01:12:40.272
-Some bitterness at the end.
-[man] Yeah.
01:12:43.400 --> 01:12:46.111
-It's nice. Yeah. Mm-hmm.
-[man] Beautiful right now.
01:12:46.195 --> 01:12:48.197
[inspirational music]
01:12:53.577 --> 01:12:54.953
This will give some power
01:12:56.163 --> 01:12:57.581
for the refermentation.
01:13:04.588 --> 01:13:08.592
Armand's influence is i--
is in, is in everybody
who is working here.
01:13:08.675 --> 01:13:12.012
He's one of the most important
persons in my, in my life.
01:13:12.679 --> 01:13:15.766
What I'm doing now,
what I will hopefully do
01:13:15.849 --> 01:13:17.726
for the rest of my life,
01:13:17.810 --> 01:13:19.603
is everything
that I learned from him.
01:13:33.242 --> 01:13:36.078
-[splashing]
-[blowing raspberries]
01:13:36.161 --> 01:13:37.371
[laughing]
01:14:00.936 --> 01:14:04.898
[Werner]
For the moment,
um, all signs are good,
01:14:04.982 --> 01:14:07.568
uh, in terms of, uh, um,
01:14:07.651 --> 01:14:09.736
his, uh, physical recovery.
01:14:10.320 --> 01:14:13.449
We go and visit him regularly.
Um, so yes.
01:14:14.408 --> 01:14:16.827
The, the day he will be
leaving the hospital
01:14:16.910 --> 01:14:18.245
will already be a--
01:14:19.037 --> 01:14:23.917
we will be popping champagne
or a good, uh,
old bottle of Gueuze.
01:14:25.627 --> 01:14:27.254
[Michaël]
It's not
a family business anymore
01:14:27.337 --> 01:14:30.257
like it was in the basement
of the restaurant.
01:14:30.340 --> 01:14:34.011
But, uh, of course, the,
the connection between,
between the people working here
01:14:34.094 --> 01:14:38.724
and between Armand and,
and myself are a bit
like family. So, uh--
01:14:40.225 --> 01:14:42.227
[engine rumbling]
01:14:45.147 --> 01:14:49.693
[Werner]
What I can hope for is that
the perception of the new site
01:14:49.776 --> 01:14:55.491
that we are creating
is aligned with what Armand
has set out for 3 Fonteinen
01:14:55.574 --> 01:14:59.077
to create something exceptional
or at least unique.
01:15:00.454 --> 01:15:02.039
[crickets chirping]
01:15:02.122 --> 01:15:05.459
We decided to still carry on
with the plans.
01:15:05.542 --> 01:15:09.254
Uh, but the, uh, increase
in volume or production
01:15:09.338 --> 01:15:11.757
will not happen
as from the first day.
01:15:11.840 --> 01:15:16.136
If we can increase
because there is demand
or there is opportunity,
01:15:16.220 --> 01:15:18.514
then we will do it
in a very organic way,
01:15:18.597 --> 01:15:21.600
but not as something
that needs to happen per se.
01:15:21.683 --> 01:15:24.269
[indistinct chatter]
01:15:27.481 --> 01:15:29.483
[birds chirping]
01:15:31.151 --> 01:15:32.027
[Jean-Pierre]
Ah, oui.
01:15:43.580 --> 01:15:45.666
[chuckles]
01:16:53.400 --> 01:16:55.402
[gentle music]
01:16:57.696 --> 01:16:59.698
[birds chirping]
01:17:08.749 --> 01:17:10.751
[indistinct chatter]
01:18:16.108 --> 01:18:18.110
[hissing]
01:18:18.193 --> 01:18:20.195
[clattering]
01:18:21.488 --> 01:18:23.198
[indistinct shouting]
01:18:26.118 --> 01:18:27.828
[Jean]
I'm finally very lucky
01:18:27.911 --> 01:18:30.163
to, to start at the brewery,
01:18:30.247 --> 01:18:35.210
late '80s, when we had
a difficult time for lambic.
01:18:39.089 --> 01:18:42.634
When I'm working,
I'm always thinking to the past.
01:18:45.595 --> 01:18:50.267
And, uh, I never think that,
"Okay, now we are...
01:18:51.435 --> 01:18:54.479
...at the top and we will
stay there forever."
01:18:54.563 --> 01:18:56.565
No. That's, uh--
01:18:56.648 --> 01:18:59.568
And I-- I'm talking
a lot about it with,
with Florian.
01:18:59.651 --> 01:19:01.653
[whirring]
01:19:20.380 --> 01:19:21.673
[loud squeaking]
01:19:23.884 --> 01:19:25.886
[gentle music]
01:19:48.241 --> 01:19:50.243
[music increases]
01:20:48.260 --> 01:20:50.262
[music continues]
Distributor: Bullfrog Films
Length: 82 minutes
Date: 2022
Genre: Expository
Language: English; French; Dutch
Grade: College, Adults
Color/BW:
Closed Captioning: Available
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