WEBVTT

00:00:31.250 --> 00:00:33.700
Student

00:00:40.030 --> 00:00:42.319
Hello I\'m Dez Kennedy

00:00:42.320 --> 00:00:45.723
and I\'m standing in one of my
favorite places in the whole world.

00:00:45.724 --> 00:00:49.249
Our vegetable patch on Dan when
island in British Columbia.

00:00:49.250 --> 00:00:53.539
This is where the bulk of our food comes
from and even now in the final dregs of

00:00:53.540 --> 00:00:58.249
winter we can root around in the soil
and pull out a fresh organic carrot.

00:00:58.250 --> 00:01:01.309
It\'s great to grow your own
because you know exactly what

00:01:01.310 --> 00:01:04.248
you\'re eating but most of
us run the risk of having

00:01:04.249 --> 00:01:07.369
to eat something like this this is a tomato

00:01:07.370 --> 00:01:10.639
that was grown I don\'t know where
fertilized and sprayed with I

00:01:10.640 --> 00:01:13.729
don\'t know quite what shipped I
don\'t know how many hundreds or

00:01:13.730 --> 00:01:17.448
thousands of kilometers and stored
in a warehouse for I don\'t know how

00:01:17.449 --> 00:01:23.099
many weeks It may or may not
contain the genes of a mosque wrap

00:01:24.460 --> 00:01:29.539
this show is about food about changing
the food system so that everyone

00:01:29.540 --> 00:01:34.113
can afford to eat and know that what
we eat is really nourishing us.

00:01:34.114 --> 00:01:39.318
So we begin by asking how did
so much of what we eat which

00:01:39.319 --> 00:01:44.614
is really what we are get to be so
nutritionally worthless and tasteless.

00:01:44.615 --> 00:01:48.363
When did we start believing
that how food looks.

00:01:48.364 --> 00:01:51.559
Is what\'s most important what was

00:01:51.560 --> 00:01:55.069
the what was the apple in the Garden of
Eden no wonder about was it perfect it

00:01:55.070 --> 00:02:02.178
sweats I doubt it and maybe Adam had
to get to Pocket knife out and take

00:02:02.179 --> 00:02:05.748
off the scab but that was perfectly
good you know if you look at early

00:02:05.749 --> 00:02:09.694
on at some of the earlier advertising
around fresh fruits and vegetables.

00:02:09.695 --> 00:02:14.238
There was a definite shift as companies
began to realize it by making

00:02:14.239 --> 00:02:18.859
their product look cosmetically perfect they
could actually increase their demand for it.

00:02:18.860 --> 00:02:22.969
Consumer demand doesn\'t necessarily
drive what\'s going on I mean did did

00:02:22.970 --> 00:02:27.454
the consumers demand that companies spent

00:02:27.455 --> 00:02:30.813
$20 million developing
Pringles potato chips

00:02:30.814 --> 00:02:33.859
the ones that fit into those tubes I mean
there weren\'t consumers walking around saying

00:02:33.860 --> 00:02:38.373
give me a potato chip that fits in a
tube for most of human history people

00:02:38.374 --> 00:02:43.839
grew a certain amount of their
food close to where they lived We

00:02:43.840 --> 00:02:46.359
then come into a 20th century where we

00:02:46.360 --> 00:02:51.459
say it\'s not efficient to have
everybody growing their food it\'s not

00:02:51.460 --> 00:02:54.828
efficient to have rural life we have
an industrial society some people who

00:02:54.829 --> 00:02:58.434
are food for other people and
all of us are going to buy it

00:02:58.435 --> 00:03:03.924
and food used to be somewhere closer to
raising kids and how we felt about ourselves

00:03:03.925 --> 00:03:07.508
to where it is now where
it\'s each year becoming

00:03:07.509 --> 00:03:11.603
more and more something outside of our
reach that we the marketplace does for us.

00:03:11.604 --> 00:03:17.138
Food is actually common property in my view
it should not be a strictly market commodity.

00:03:17.139 --> 00:03:19.929
Because it is one of the three
biological requirements for

00:03:19.930 --> 00:03:22.988
life it is fundamentally
different than batteries

00:03:22.989 --> 00:03:26.479
or or car tires So in

00:03:26.480 --> 00:03:31.369
that process in it the process of food
becoming a commodity like other commodities.

00:03:31.370 --> 00:03:35.269
A variety of things happened first and
fundamentally anybody as I said before

00:03:35.270 --> 00:03:38.628
who doesn\'t have the appropriate
tools to play the game

00:03:38.629 --> 00:03:42.319
can\'t eat Why in a world of
abundance are there still

00:03:42.320 --> 00:03:47.839
so many hungry people that\'s the question
that 30 years ago haunted Francis Moore like

00:03:47.840 --> 00:03:52.038
hey the result of her questioning
and research was Diet

00:03:52.039 --> 00:03:56.734
for a small planet published
in 1971 she found that

00:03:56.735 --> 00:04:01.114
investigating food and hunger
issues opened up a whole world of

00:04:01.115 --> 00:04:06.799
other political questions what changed
my life was a realization that while

00:04:06.800 --> 00:04:10.669
the experts were telling us that
we were running out of food here

00:04:10.670 --> 00:04:14.659
I was at that 0.262526 and my own

00:04:14.660 --> 00:04:17.628
modest study we are
discovering that it wasn\'t

00:04:17.629 --> 00:04:20.779
true that there was more than
enough to feed all of us as

00:04:20.780 --> 00:04:26.149
there is today And so I thought
wow if I could just get a grip

00:04:26.150 --> 00:04:32.193
on this most basic question I mean food is
universal need it\'s a quantifiable need.

00:04:32.194 --> 00:04:36.349
It\'s a universal bonding among all
people it\'s a connection to the Earth.

00:04:36.350 --> 00:04:39.244
If I could just understand
why people are hungry

00:04:39.245 --> 00:04:42.288
and is it true that we\'re
running out of food if I

00:04:42.289 --> 00:04:47.358
could just go in that door that
maybe that would help me unlock

00:04:47.359 --> 00:04:48.829
the great mysteries of

00:04:48.830 --> 00:04:53.239
the economic and political order
that seemed to be so impenetrable.

00:04:53.240 --> 00:04:57.468
A decade after Diet for a
small planet first appeared.

00:04:57.469 --> 00:05:03.574
We saw a startling new development on
the Canadian Food Menu Food banks.

00:05:03.575 --> 00:05:06.993
This was an emergency measure we were told

00:05:06.994 --> 00:05:10.669
an unfortunate but necessary
stopgap response to

00:05:10.670 --> 00:05:15.198
the lean times brought on by the
recession of the early eighties.

00:05:15.199 --> 00:05:19.429
What we never suspected back then
was that food banks were here to

00:05:19.430 --> 00:05:23.703
stay a permanent reminder
of an economic system.

00:05:23.704 --> 00:05:25.890
Gone awry.

00:05:26.830 --> 00:05:32.148
Somewhere between 3 5% of the
population of any place in

00:05:32.149 --> 00:05:36.919
Canada or using an emergency program
and what\'s hidden behind that is for

00:05:36.920 --> 00:05:38.359
every person who uses a food bang there\'s

00:05:38.360 --> 00:05:41.538
one maybe two maybe three people who
were equally food insecure equally

00:05:41.539 --> 00:05:46.458
hungry who are not using a
program The food comes to

00:05:46.459 --> 00:05:49.038
big warehouses it then
goes out to hundreds of

00:05:49.039 --> 00:05:53.178
small where called pantries
or food rooms often run by

00:05:53.179 --> 00:05:56.359
church-based volunteers
who cannot cope with

00:05:56.360 --> 00:05:58.608
all the issues facing mm
and feel that they\'re

00:05:58.609 --> 00:06:01.218
the gatekeepers often
to a mountain of food.

00:06:01.219 --> 00:06:04.909
So food banks let governments off the
hook in terms of providing people

00:06:04.910 --> 00:06:09.498
basic income they redistribute
industry waste to

00:06:09.499 --> 00:06:12.484
low-income people and
we\'ve had people tell us

00:06:12.485 --> 00:06:16.668
oh yeah garbage food for garbage people the
way in which the poor feel really pissed

00:06:16.669 --> 00:06:23.730
off that they\'re having to eat what is
basically the excess of our society

00:06:27.450 --> 00:06:32.664
But isn\'t the excess food of our
society really just food that\'s

00:06:32.665 --> 00:06:36.939
not being fairly distributed in
the first place there\'s a town in

00:06:36.940 --> 00:06:38.768
Brazil that has tackled the issue in

00:06:38.769 --> 00:06:46.028
a simple way Belo Horizonte j an unassuming
town of several million people has

00:06:46.029 --> 00:06:53.513
a different attitude and approach to
ensuring that everyone\'s well fed in 1993

00:06:53.514 --> 00:06:57.189
the municipal government decided
that having all of its citizens eat

00:06:57.190 --> 00:07:02.289
healthy and affordable fresh
food was not an impossibility.

00:07:02.290 --> 00:07:06.349
Especially if there was the
political will to do it.

00:07:06.870 --> 00:07:14.703
Moreover Pose the radical question why
can\'t who\'d be a basic human right.

00:07:14.704 --> 00:07:17.969
It was a question that resonated.

00:07:18.550 --> 00:07:23.598
A lot in the past in Belo Horizonte

00:07:23.599 --> 00:07:27.948
shame no efforts were made by municipal
authorities to take action in

00:07:27.949 --> 00:07:32.329
the area of nutrition to make it clear
that food should not be treated

00:07:32.330 --> 00:07:37.429
like other consumer goods but as
a basic right of the citizens.

00:07:37.430 --> 00:07:41.299
Subsequently policies were
established in the areas of

00:07:41.300 --> 00:07:47.599
production marketing and my consumption
of food To ensure basic nutrition in

00:07:47.600 --> 00:07:50.748
quadrant and this was all
well within the framework of

00:07:50.749 --> 00:07:57.288
the food supply Concept production
and marketing and consumption we

00:07:57.289 --> 00:08:02.854
believe it\'s necessary to intervene in
the marketing of fat and we cannot allow

00:08:02.855 --> 00:08:05.119
people\'s nourishment to be vulnerable to

00:08:05.120 --> 00:08:10.578
the market will give me the
is their fundamental right.

00:08:10.579 --> 00:08:13.278
Once you establish this.

00:08:13.279 --> 00:08:16.744
Once we establish that food
security is a human right.

00:08:16.745 --> 00:08:19.129
And then.

00:08:19.130 --> 00:08:27.130
Governments have an obligation to guaranty
that no matter what The city\'s plan included

00:08:28.670 --> 00:08:32.079
small markets called Sacarose
where people could fill

00:08:32.080 --> 00:08:37.578
large clear plastic bags with fresh
locally grown produce all of it

00:08:37.579 --> 00:08:39.948
sold at the same government regulated

00:08:39.949 --> 00:08:46.864
low price as a condition of being allowed
to operate at lucrative central locations.

00:08:46.865 --> 00:08:51.438
Managers of the markets must
take a mobile market truck once

00:08:51.439 --> 00:08:55.968
a week to low income areas on the
city\'s fringes sum as far as

00:08:55.969 --> 00:08:59.988
25 kilometers away this means that all of

00:08:59.989 --> 00:09:05.849
Belo Horizonte che citizens have
access to affordable quality food

00:09:07.360 --> 00:09:14.539
If we provide some public spaces
with quality and price control and

00:09:14.540 --> 00:09:17.898
the proper nutritional
balance the merchants

00:09:17.899 --> 00:09:21.769
must sell the products that
controlled prices and this.

00:09:21.770 --> 00:09:26.313
Today and enables us to
get products for 60% and

00:09:26.314 --> 00:09:33.179
sometimes depending on the region
100% less than the market price.

00:09:34.120 --> 00:09:42.120
This shows that it is possible to
intervene using public policies also

00:09:42.634 --> 00:09:50.634
the idea of human rights then transforms
people From there not consumers anymore.

00:09:51.665 --> 00:09:55.668
They have sits-ins sensors as
citizens they have this right.

00:09:55.669 --> 00:10:03.669
So the whole thing about food being a
commodity in the market loses its meaning

00:10:05.134 --> 00:10:09.769
the radical notion of food as a human
right was in part what Francis Moore Law

00:10:09.770 --> 00:10:14.029
pay was talking about back in the
early 70s and the early 90s to

00:10:14.030 --> 00:10:18.499
Toronto women Debbie field and Mary
Lou Morgan ran with that idea they

00:10:18.500 --> 00:10:24.214
asked how can we make fresh locally grown
food affordable and accessible to everyone.

00:10:24.215 --> 00:10:28.729
Food for everyone rich as well as
poor knocked the food bank stigma of

00:10:28.730 --> 00:10:34.524
poor food for poor people Thus
was born the good food box

00:10:34.525 --> 00:10:38.078
a box of fresh food
that\'s the same price for

00:10:38.079 --> 00:10:42.098
everyone and if you volunteer to
help pack boxes you get one for

00:10:42.099 --> 00:10:46.509
free the good food box is just one of

00:10:46.510 --> 00:10:52.250
several innovative programs
operated by who\'d share of Toronto.

00:10:53.280 --> 00:10:58.269
When we started in 199293 Mary you and I had
long discussions about whether we would

00:10:58.270 --> 00:11:02.888
distribute packaged goods
or not and at that time all

00:11:02.889 --> 00:11:06.233
the research around cancer hadn\'t come
out yet and we made some decisions

00:11:06.234 --> 00:11:10.209
around staying with the raw
building blocks of life which has

00:11:10.210 --> 00:11:14.538
since been really confirmed by all the
research on cancer People if people

00:11:14.539 --> 00:11:16.279
a closer to ten servings of

00:11:16.280 --> 00:11:19.399
fresh fruit vegetables a day we
know that a variety of cancers.

00:11:19.400 --> 00:11:22.339
Would have a lower incidence
the fast food system

00:11:22.340 --> 00:11:25.699
does not make eating fresh
fruit vegetables possible.

00:11:25.700 --> 00:11:30.349
We had some industry leaders here
a guy who was the president of

00:11:30.350 --> 00:11:36.108
the Toronto Stock Exchange one day packing the
good food box and he said oh my goodness.

00:11:36.109 --> 00:11:38.988
Why are you giving kiwis
to the poor Porsche

00:11:38.989 --> 00:11:43.278
sneaky ways you know of course should
be grateful with what they get well

00:11:43.279 --> 00:11:45.948
absolutely the poor the rich everybody
shaky ways they\'re very high in

00:11:45.949 --> 00:11:50.268
Vitamin C as everyone
moves to being properly

00:11:50.269 --> 00:11:54.753
nourished the benefits spread to everybody
this is particularly so in Canada where

00:11:54.754 --> 00:12:00.018
we\'re all paying for each other\'s diseases
through publicly funded healthcare.

00:12:00.019 --> 00:12:02.509
So if if you don\'t eat properly

00:12:02.510 --> 00:12:06.243
because you don\'t have the money
to acquire a nourishing diet.

00:12:06.244 --> 00:12:08.508
I end up paying for that in some way.

00:12:08.509 --> 00:12:11.418
So it doesn\'t make sense to
invest in making sure that

00:12:11.419 --> 00:12:14.808
everybody has a nourishing diet
because ultimately it\'s going to

00:12:14.809 --> 00:12:18.438
save us all money in the end
and it\'ll end it\'ll create

00:12:18.439 --> 00:12:22.668
a kind of a social cohesion Is
currently in question right

00:12:22.669 --> 00:12:25.939
now if social cohesion is
something we could use

00:12:25.940 --> 00:12:29.809
a lot more of why not as Rod
suggests seek it through

00:12:29.810 --> 00:12:34.128
an enlightened food system if a city
in a developing country can do it

00:12:34.129 --> 00:12:38.883
why can\'t we all asking these
kind of questions lead food share

00:12:38.884 --> 00:12:43.038
into a creative relationship
with the food revolutionaries of

00:12:43.039 --> 00:12:48.378
Belo Horizonte J filter staff and
board figured out that they needed to

00:12:48.379 --> 00:12:52.428
look elsewhere and so they
said to themselves while we

00:12:52.429 --> 00:12:57.063
agitate and lobby for increased
income redistribution What about

00:12:57.064 --> 00:12:59.809
learning something from the
developing world I mean are there

00:12:59.810 --> 00:13:03.408
some lessons from people in countries
that don\'t have any social systems So

00:13:03.409 --> 00:13:06.214
people began to say is
there are there programs

00:13:06.215 --> 00:13:10.488
in the south where people are
through mutual cooperation.

00:13:10.489 --> 00:13:14.694
Figuring out how to improve their own access
and also how to become politically active.

00:13:14.695 --> 00:13:16.398
They also have a program called.

00:13:16.399 --> 00:13:18.739
Direct from the producer which

00:13:18.740 --> 00:13:21.499
actually so amazing we were up here
inventing the words feel to table and

00:13:21.500 --> 00:13:24.049
they were inventing new words
direct from the producer which is

00:13:24.050 --> 00:13:27.529
their piece of it which is actually
directly from small farmers and

00:13:27.530 --> 00:13:30.739
you\'ll probably get to go a few
hours outside of Belo Horizonte

00:13:30.740 --> 00:13:35.028
and see the farmers who are growing
directly for these urban markets

00:13:35.029 --> 00:13:38.820
marshy o is one such farmer

00:13:43.840 --> 00:13:47.883
Marshmallows main crop is a Brazilian kale.

00:13:47.884 --> 00:13:55.319
Which like all the Kales is a versatile and
nutritious green and is a staple in Brazil.

00:13:56.140 --> 00:14:01.908
We sell the vegetables we
come to this spot twice

00:14:01.909 --> 00:14:07.799
a week to bring the produced directly
to the everyday consumer debt

00:14:07.990 --> 00:14:13.248
that is housewives restaurants and so on

00:14:13.249 --> 00:14:16.128
a product purchase straight
from the local farmer

00:14:16.129 --> 00:14:18.948
last longer and is much better quality at

00:14:18.949 --> 00:14:22.159
the same time we have to keep the
people in the rural areas which is

00:14:22.160 --> 00:14:25.908
a major problem in Brazil In
Brazil the cities are filling up

00:14:25.909 --> 00:14:30.258
more and more every day we had a
boom in the 70s and in the 80s

00:14:30.259 --> 00:14:35.599
the scenario didn\'t change more than 60%
of the Brazilian population is already

00:14:35.600 --> 00:14:38.569
living in the big urban
centers were not able to

00:14:38.570 --> 00:14:41.899
reverse this situation if
we cannot create income in

00:14:41.900 --> 00:14:45.708
the rural areas through the production
of food we will not be able to keep

00:14:45.709 --> 00:14:50.434
people there and therefore the uncontrolled
growth of the cities will continue.

00:14:50.435 --> 00:14:54.544
My mother. My wife my father-in-law that is

00:14:54.545 --> 00:14:58.549
my whole family is taking care of the
business and making a living from

00:14:58.550 --> 00:15:01.519
it not just my family but
also the families of

00:15:01.520 --> 00:15:05.539
my partner This is their source
of income so we have to keep

00:15:05.540 --> 00:15:07.608
the business going and
that\'s all there is to

00:15:07.609 --> 00:15:15.609
it when you have a farmer growing food and
selling it directly to people nearby.

00:15:15.935 --> 00:15:19.863
There\'s a very different kind of
relationship among the people

00:15:19.864 --> 00:15:25.428
and to the food as a society

00:15:25.429 --> 00:15:28.968
are ethical relationship
with the people who produce

00:15:28.969 --> 00:15:34.099
our food is very poor but in terms of
actually respecting the people who

00:15:34.100 --> 00:15:37.039
produce our food or thinking
they do anything worthwhile or

00:15:37.040 --> 00:15:40.098
that they are real people
who are really suffering

00:15:40.099 --> 00:15:44.328
and who have problems that we don\'t we
don\'t we don\'t we just don\'t we just

00:15:44.329 --> 00:15:52.308
eat Who in North America

00:15:52.309 --> 00:15:57.840
is working to improve our
relationship to food and to farmers.

00:15:58.210 --> 00:16:02.733
My name is Alice and
Chisholm and I am a farmer.

00:16:02.734 --> 00:16:07.263
That Glenn Valley organic farm I\'m also
a shareholder in Glen Valley farm.

00:16:07.264 --> 00:16:11.478
I\'m making a living raising
organic vegetables

00:16:11.479 --> 00:16:17.429
and eggs and bidding plants and
whatever it takes to survive farming

00:16:17.710 --> 00:16:20.448
I think we have to be concerned

00:16:20.449 --> 00:16:23.388
about producing our own food because
if we don\'t we\'re going to lose

00:16:23.389 --> 00:16:26.088
our farmland There\'s a
lot of stress right now

00:16:26.089 --> 00:16:29.238
on municipalities and on the
agricultural land commission

00:16:29.239 --> 00:16:32.148
to remove land from the
agricultural land reserves to allow

00:16:32.149 --> 00:16:35.344
for more development more suburban sprawl.

00:16:35.345 --> 00:16:38.779
And if we do this if we lose
our farmlands we\'re gonna lose

00:16:38.780 --> 00:16:42.679
our food lands but how many
people like Alison can make

00:16:42.680 --> 00:16:46.429
a living growing food more and
more we hear news stories

00:16:46.430 --> 00:16:50.553
about the farm crisis and the
death of the family farm.

00:16:50.554 --> 00:16:53.659
Prime farmland is consumed by urban sprawl

00:16:53.660 --> 00:16:58.698
every day but what is happening
to farmers and to farmland is not

00:16:58.699 --> 00:17:02.928
inevitable It is the result
of choices we as a society

00:17:02.929 --> 00:17:08.268
make choices like where we buy
our food and who we elect to

00:17:08.269 --> 00:17:11.779
political office and with
the land price is so

00:17:11.780 --> 00:17:15.919
high that people can\'t afford
to farm and farming just being

00:17:15.920 --> 00:17:18.888
such a very difficult life and

00:17:18.889 --> 00:17:21.888
we\'re going to lose our farmers were gonna
lose the skills we\'re going to lose the people

00:17:21.889 --> 00:17:26.448
willing to grow food so I think
we have to somehow become more

00:17:26.449 --> 00:17:28.968
aware of these things it\'s just plain as

00:17:28.969 --> 00:17:32.058
potatoes that if we lose
our farmers and farm land.

00:17:32.059 --> 00:17:35.689
We\'ve lost our options then
will be compelled to eat

00:17:35.690 --> 00:17:40.429
whatever the agribusiness giant cellas
but what can someone sitting in the city

00:17:40.430 --> 00:17:44.629
do about any of this There are initiatives
like the one Allison\'s involved

00:17:44.630 --> 00:17:49.083
with a group of non farmers
pool are cash and buy a farm.

00:17:49.084 --> 00:17:51.678
Thereby preserving it for the future and in

00:17:51.679 --> 00:17:55.819
the meantime making it possible
for someone to farm it and to

00:17:55.820 --> 00:17:59.239
supply them with fresh projects I

00:17:59.240 --> 00:18:02.989
think a lot of people who are shareholders
in gland Valley organic farm.

00:18:02.990 --> 00:18:07.548
Are doing so with a very
long-term view of what

00:18:07.549 --> 00:18:12.229
we have and where we\'re at and what
our needs will be securing land for

00:18:12.230 --> 00:18:15.288
food production isn\'t something that
you do for the here and now they are

00:18:15.289 --> 00:18:18.469
not going to get dividends paid for

00:18:18.470 --> 00:18:22.638
their investment but I think what they
do see Coming out of their investment in

00:18:22.639 --> 00:18:27.978
the farm is a long-term sustainable
food system I know that there\'s

00:18:27.979 --> 00:18:31.083
more than one shareholder
who has bought shares

00:18:31.084 --> 00:18:34.938
for their grandchildren for their
children or grandchildren and

00:18:34.939 --> 00:18:38.149
trust so its social responsibility is

00:18:38.150 --> 00:18:41.449
what it is it\'s saying that you know
I think this is important I don\'t

00:18:41.450 --> 00:18:43.968
see anyone else doing anything
about it so I\'m going to

00:18:43.969 --> 00:18:46.803
put my money where my mouth is I
am going to invest in this farm

00:18:46.804 --> 00:18:49.173
the change IC is that

00:18:49.174 --> 00:18:53.433
the choices that we have to make now
are much clearer than they were

00:18:53.434 --> 00:19:00.633
30 years ago and our awareness of the
the consequences are much greater.

00:19:00.634 --> 00:19:05.418
So my goal now is to return to
The original book diet for a

00:19:05.419 --> 00:19:10.248
small planet to look at
that all those issues again

00:19:10.249 --> 00:19:15.108
from where we are today and
hopefully help people see that

00:19:15.109 --> 00:19:20.553
they can be part of this this movement that
didn\'t exist when I wrote the first book.

00:19:20.554 --> 00:19:24.169
Another part of the movement
to keep farmers farming is

00:19:24.170 --> 00:19:27.648
the CSA which refers to community supported

00:19:27.649 --> 00:19:32.299
agriculture it involves consumers
like you and me forming

00:19:32.300 --> 00:19:37.504
a partnership and sharing the risk with a
farmer who will supply us with fresh food.

00:19:37.505 --> 00:19:41.119
People would get together with
the farmer and say okay we\'ll

00:19:41.120 --> 00:19:45.018
buy everything you grow
Week by week and we\'ll

00:19:45.019 --> 00:19:47.838
pay for it up front so you don\'t have to
go to the bank and become beholden to

00:19:47.839 --> 00:19:50.868
the bank and then we\'ll
get our weekly deliveries

00:19:50.869 --> 00:19:55.429
of whatever is growing
whatever\'s done well so if

00:19:55.430 --> 00:20:00.019
the consumer is paying for their
food in advance of the season than

00:20:00.020 --> 00:20:03.499
they are basically they\'re supporting
the farmer they\'re saying we

00:20:03.500 --> 00:20:07.039
will take on some of that risk
will pay you for the food that

00:20:07.040 --> 00:20:11.059
you are going to produce and if
anything happens to reduce the amount

00:20:11.060 --> 00:20:15.184
of crops that you have or the types of crops
you have then we will take that risk.

00:20:15.185 --> 00:20:17.779
So it\'s a shared risk and if a crop

00:20:17.780 --> 00:20:21.019
fails that\'s our problem socially
we can\'t just blame the farmer it\'s

00:20:21.020 --> 00:20:22.638
everybody\'s problem and
we have to figure out

00:20:22.639 --> 00:20:24.409
what we\'re gonna do about
it and I think that\'s

00:20:24.410 --> 00:20:28.999
crucial that\'s a big step And you find
and I think that\'s the most radical.

00:20:29.000 --> 00:20:33.378
Step is being taken as when it\'s generally
a community shared agriculture.

00:20:33.379 --> 00:20:36.273
So one of the things that
economists talk about is when

00:20:36.274 --> 00:20:39.618
somebody makes a purchase it
then of course puts money in

00:20:39.619 --> 00:20:43.278
somebody else\'s pocket to make another
purchase and these are called

00:20:43.279 --> 00:20:47.613
multiplier effects and food is
actually one of the big multipliers.

00:20:47.614 --> 00:20:54.439
So if a teacher says I\'m going to start buying
the farmer\'s market or I\'m going to start

00:20:54.440 --> 00:20:57.559
buying from these local small
entrepreneurs who are doing

00:20:57.560 --> 00:21:01.623
some interesting processed
foods you know healthy foods.

00:21:01.624 --> 00:21:07.128
Maybe organic foods it\'s CO cheese
or salsa or These kinds of things.

00:21:07.129 --> 00:21:13.399
Suddenly that money stays in the community
longer because then the small entrepreneur.

00:21:13.400 --> 00:21:16.219
Maybe can expand their business
because they\'re getting

00:21:16.220 --> 00:21:19.158
more business they can hire another
local person maybe somebody who is

00:21:19.159 --> 00:21:24.018
unemployed or somebody on social
assistance of course that cuts

00:21:24.019 --> 00:21:27.898
social assistance costs which then
has another spin off which is that

00:21:27.899 --> 00:21:32.999
then as it as it builds and of course
it reduces everybody\'s tax burdens.

00:21:33.070 --> 00:21:37.879
Last year we bought $700
thousand worth of produce.

00:21:37.880 --> 00:21:41.929
Of which 350 thousand went directly to
small Ontario farmers and the other

00:21:41.930 --> 00:21:47.869
350 thousand went to imported
and larger farmers so

00:21:47.870 --> 00:21:51.588
We\'re having a kind of constant impact
on generating a bit of business and

00:21:51.589 --> 00:21:56.529
the local farm sector one of other
farmers Lena who Gross for us

00:21:56.530 --> 00:21:59.629
this is an old order
Mennonite and we gave her

00:21:59.630 --> 00:22:03.439
$20 thousand worth of business
last year in lattice that she grew

00:22:03.440 --> 00:22:06.649
for us and that helped
generate one job on the farm

00:22:06.650 --> 00:22:10.414
so it actually has some impact on
rural life people tell me that

00:22:10.415 --> 00:22:13.788
in the South of France you\'re very
aware of where the food comes from

00:22:13.789 --> 00:22:17.479
but I think here people trying to eat

00:22:17.480 --> 00:22:19.458
locally if you don\'t grow
it yourself it\'s almost

00:22:19.459 --> 00:22:21.649
impossible because you can\'t
even get a store manager to pay

00:22:21.650 --> 00:22:25.818
any attention to you if you say
I went to my local apples moved

00:22:25.819 --> 00:22:30.679
mission and looked arousal versus
local food Lots grown here but

00:22:30.680 --> 00:22:34.489
it\'s not available and so we started a
farmers market and that since we were very

00:22:34.490 --> 00:22:39.589
typical and that enticed to farmers

00:22:39.590 --> 00:22:42.108
to come and the townspeople and

00:22:42.109 --> 00:22:44.688
it what was intriguing was that people
would come to the market realized

00:22:44.689 --> 00:22:47.359
that they couldn\'t come and
just grab something and run

00:22:47.360 --> 00:22:50.508
it was a social event and in fact
that\'s what kept them coming

00:22:50.509 --> 00:22:53.389
back it was a combination
of the quality of food

00:22:53.390 --> 00:22:55.219
and the fact that it was a social occasion

00:22:55.220 --> 00:22:56.944
that they enjoyed it would
meet their neighbors.

00:22:56.945 --> 00:23:01.008
So you had the culture food reasserting
itself and it isn\'t being recreated.

00:23:01.009 --> 00:23:04.518
Now of course not all of us have
the time to grow and process

00:23:04.519 --> 00:23:07.878
our own food or the resources
to buy a share in a farm

00:23:07.879 --> 00:23:10.819
or even to get to a farmer\'s market Is

00:23:10.820 --> 00:23:15.123
a frantic dash down the aisles of
a superstore only other option.

00:23:15.124 --> 00:23:16.833
Well no it isn\'t.

00:23:16.834 --> 00:23:21.738
Consider something like Spud or small
potatoes urban delivery one of

00:23:21.739 --> 00:23:24.679
many ingenious new businesses
that are shrinking

00:23:24.680 --> 00:23:28.638
the distance between the farm
gate and the city kitchen.

00:23:28.639 --> 00:23:33.078
Well small potatoes is
home delivery company for

00:23:33.079 --> 00:23:37.954
groceries that\'s operating in the Lower
Mainland of British Columbia and it\'s

00:23:37.955 --> 00:23:42.588
very much like a conventional grocery store
except that we\'ve traded off the bricks and

00:23:42.589 --> 00:23:47.614
mortar of a traditional grocery store
with having a warehouse and delivering.

00:23:47.615 --> 00:23:50.928
From with delivery trucks
so we don\'t actually have

00:23:50.929 --> 00:23:58.929
a retail operation But I don\'t know.

00:24:02.970 --> 00:24:05.724
We haven\'t fully your open a 10-year-old

00:24:05.725 --> 00:24:11.139
and I when I come home I don\'t
want to go shopping I don\'t

00:24:11.140 --> 00:24:14.678
wanna have to go out and so it\'s very
very convenient for me to be able to

00:24:14.679 --> 00:24:19.419
just have my food delivered
to my door it\'s great.

00:24:19.420 --> 00:24:24.069
What we try to buy our groceries as
much as possible locally and from

00:24:24.070 --> 00:24:28.389
small independent suppliers who have
a difficult time getting exposure

00:24:28.390 --> 00:24:32.469
they have a great product but there
they are small potato suppliers if

00:24:32.470 --> 00:24:36.558
you will and we\'re also because we
have a strong environmental ethic Want

00:24:36.559 --> 00:24:40.038
to buy stuff as locally as
possible and contribute to

00:24:40.039 --> 00:24:46.564
the local economy it\'s also important to me
to know that I am supporting local producers.

00:24:46.565 --> 00:24:50.718
Because food security is
an important issue to

00:24:50.719 --> 00:24:55.188
me and my husband we talk about it and
we talk about global we actually talk

00:24:55.189 --> 00:24:59.419
about global food security
issues and one of

00:24:59.420 --> 00:25:04.773
the ways that we know by our choices that
we can make a difference is to support.

00:25:04.774 --> 00:25:10.308
Local sustainable agriculture and
particularly organic agriculture.

00:25:10.309 --> 00:25:13.669
Well the main reason the food
system is such a big contributor to

00:25:13.670 --> 00:25:20.209
greenhouse gas emissions is what are
called food miles That the distance that

00:25:20.210 --> 00:25:26.418
food travels has grown enormously in the last
20-30 years you know that the estimate in

00:25:26.419 --> 00:25:29.178
Canada now is that the average
food molecule travels

00:25:29.179 --> 00:25:34.289
2 thousand kilometers which is phenomenal.

00:25:35.000 --> 00:25:40.949
You\'re willing to accept going north.

00:25:43.210 --> 00:25:48.739
One truck delivering to
75 homes on a set route

00:25:48.740 --> 00:25:54.108
uses less than half of the feel
of individual consumers going

00:25:54.109 --> 00:25:57.649
to the store and back to buy
their own growth groceries I

00:25:57.650 --> 00:26:01.848
think it has to be a gradual shift
I think it starts with a shift in

00:26:01.849 --> 00:26:07.909
awareness of people realizing that our food
system is very important that we can\'t be

00:26:07.910 --> 00:26:11.268
relying on other countries to
produce the food that we can

00:26:11.269 --> 00:26:15.033
produce for ourselves we
import beef from Haiti.

00:26:15.034 --> 00:26:17.148
We import port from Haiti.

00:26:17.149 --> 00:26:20.838
That\'s insane I mean Haiti
hasn\'t got enough food to feed

00:26:20.839 --> 00:26:25.023
its people and if it has anything
to you know if if if it has

00:26:25.024 --> 00:26:30.889
any resources to grow meat of all things
you know they should certainly be

00:26:30.890 --> 00:26:33.139
used in Haiti where children are dying from

00:26:33.140 --> 00:26:37.804
starvation Focus on the crops
that grow best locally.

00:26:37.805 --> 00:26:42.288
Change our tastes a little bit to
accommodate those crops so we\'re

00:26:42.289 --> 00:26:46.518
not trying to make to
form a diet on foods that

00:26:46.519 --> 00:26:50.299
aren\'t grown locally I think the
more the closer to home your food

00:26:50.300 --> 00:26:54.139
is the better it is for you
and the big challenge of

00:26:54.140 --> 00:26:56.539
creating this diet is not as you know

00:26:56.540 --> 00:27:00.409
the health professionals generally say
you\'ve just gotta make better choices for

00:27:00.410 --> 00:27:03.183
yourself I mean that is
obviously a piece of it but

00:27:03.184 --> 00:27:06.589
the real challenge is that the food
system doesn\'t really provide you

00:27:06.590 --> 00:27:09.184
with the right kind of menu
a lot of what\'s out there

00:27:09.185 --> 00:27:12.199
is not actually conducive to consuming
a real food diet and there\'s

00:27:12.200 --> 00:27:15.079
all kinds of pressures led particularly by

00:27:15.080 --> 00:27:18.978
advertising To eat things that
aren\'t healthy for you not

00:27:18.979 --> 00:27:23.463
long ago there was a fabulous urban
legend making the rounds on the internet

00:27:23.464 --> 00:27:28.458
to the effect that a popular fried
chicken chain had been legally

00:27:28.459 --> 00:27:33.994
required to remove the word chicken
from its name because it was no longer

00:27:33.995 --> 00:27:39.963
serving real chicken but
rather an chickens substitute.

00:27:39.964 --> 00:27:44.148
Produced from chemicals bubbling
in huge vats somewhere in

00:27:44.149 --> 00:27:49.759
the deep south the bizarre thing is
the myths not that far removed from

00:27:49.760 --> 00:27:57.760
reality the chemical chicken myth yearly
echoes in 1952 science fiction classic cold

00:27:58.249 --> 00:28:03.169
The people are all eating soy burgers

00:28:03.170 --> 00:28:05.388
and other things because there\'s
no meat except that they\'re

00:28:05.389 --> 00:28:08.253
growing this giant chicken breast.

00:28:08.254 --> 00:28:11.329
In a tank or in a in a place somewhere

00:28:11.330 --> 00:28:16.819
in Central America and the hero is
kidnapped and taken down and he\'s

00:28:16.820 --> 00:28:20.029
skimming chlorella algae to feed
to this thing which is fed by

00:28:20.030 --> 00:28:24.198
tubes in it\'s this giant chicken
breast and I could I could see

00:28:24.199 --> 00:28:27.469
that that that was clearly the
direction we were going toward

00:28:27.470 --> 00:28:32.659
the total de naturalization Food.

00:28:32.660 --> 00:28:37.098
Real food is about bringing health
joy just as in nature back to

00:28:37.099 --> 00:28:41.208
the table and we\'ve lost
that but we\'ve lost it not

00:28:41.209 --> 00:28:44.148
just because we chose to lose
it again there are lots of

00:28:44.149 --> 00:28:47.209
pressures that the food system
applies if we just sum doesn\'t make

00:28:47.210 --> 00:28:52.969
money out of people who are great cooks great
shoppers and great food entertainers it

00:28:52.970 --> 00:28:56.059
makes money off people who have lost
their skills who have lost their sense

00:28:56.060 --> 00:28:59.538
of taste who\'ve lost their
sense of joy about food.

00:28:59.539 --> 00:29:01.863
So we have generations of kind of

00:29:01.864 --> 00:29:07.804
ignorant people people that I\'ve had over the
years who didn\'t know peace came in pods.

00:29:07.805 --> 00:29:10.908
People who are so out of
touch with where food

00:29:10.909 --> 00:29:14.478
comes from it\'s so much boxed
and canned That they really

00:29:14.479 --> 00:29:18.498
don\'t know more than 50% of

00:29:18.499 --> 00:29:23.629
the population of Belo Horizonte has come
from the interior and they brought with

00:29:23.630 --> 00:29:27.199
them nutritious food like the
dark green leafy vegetables from

00:29:27.200 --> 00:29:33.228
the fields and fortunately now these
are being eaten less and less.

00:29:33.229 --> 00:29:37.878
From TV people learn that it is cool
to drink soft drinks and eat junk food

00:29:37.879 --> 00:29:42.634
and sandwiches And they think that
all Punjabis local vegetable.

00:29:42.635 --> 00:29:46.264
Is not good for them and this is not true.

00:29:46.265 --> 00:29:50.329
So we tried to convince them
that what they used to eat

00:29:50.330 --> 00:29:54.438
all their lives is much better for
them and then this new kind of

00:29:54.439 --> 00:29:59.419
food from BC to Brazil traditional
foods have been swept off

00:29:59.420 --> 00:30:05.689
the shelf buy a wave of convenience and fast
foods whose value lies not in nutrition.

00:30:05.690 --> 00:30:09.528
But in saving time Joan die gusto recalls

00:30:09.529 --> 00:30:14.974
a brilliant essay written by a prophetic
Philip wildly back in the 1850s.

00:30:14.975 --> 00:30:19.188
He wrote a wonderful piece called
Science has spoiled my supper probably

00:30:19.189 --> 00:30:23.869
about 30 years ago Talking
bitterly about what science

00:30:23.870 --> 00:30:27.109
have done to food at that
point I wonder what he\'d say

00:30:27.110 --> 00:30:32.313
now and he complained about
frozen vegetables coming out like

00:30:32.314 --> 00:30:36.198
like hair nets boiled in oil
funny funny pace he was always

00:30:36.199 --> 00:30:39.048
a very good writer Connie
writer and he talks at

00:30:39.049 --> 00:30:42.258
the end about that it\'s all in the interest

00:30:42.259 --> 00:30:45.438
of saving time and that
what does it mean when

00:30:45.439 --> 00:30:49.309
a society where the whole goal
of society is to save time that

00:30:49.310 --> 00:30:52.549
that\'s the society\'s goal
that we\'re seeing that that

00:30:52.550 --> 00:30:57.498
this terrible terrible food is good
enough for us he says what is it saying

00:30:57.499 --> 00:31:01.593
about us as a people that this
is good enough and I think that

00:31:01.594 --> 00:31:06.499
our food system A is a is an
appalling statement about

00:31:06.500 --> 00:31:09.978
American culture I think there\'s
an interesting shift of

00:31:09.979 --> 00:31:13.728
people who realized the extent the
extremes to which we\'ve gone and they

00:31:13.729 --> 00:31:16.668
look at what\'s happened to agriculture
they look at what\'s who\'s controlling

00:31:16.669 --> 00:31:19.759
the food system Then
look at how marginalized

00:31:19.760 --> 00:31:23.659
they\'ve been where they are expected
to go and delight in choosing

00:31:23.660 --> 00:31:27.589
between 57 brands of the
same commodity and think

00:31:27.590 --> 00:31:30.019
that that\'s a meaningful choice or

00:31:30.020 --> 00:31:33.529
a pleasure and now

00:31:33.530 --> 00:31:36.919
people look back and say well it may what
was food really liked before we did this

00:31:36.920 --> 00:31:41.794
to it what food was really
like and should still be like

00:31:41.795 --> 00:31:47.193
is the passion that drives people who
work to preserve heritage seed varieties.

00:31:47.194 --> 00:31:51.979
One of them is Dan Jason
saving seeds is definitely

00:31:51.980 --> 00:31:57.694
a very crucial thing to do at this
point because our diet is based on

00:31:57.695 --> 00:32:04.779
just a very few number of crops And the
conditions that we\'re living under

00:32:04.780 --> 00:32:08.438
an increasingly fragile in terms of
environment and and weather and all that

00:32:08.439 --> 00:32:12.248
so we don\'t know what\'s

00:32:12.249 --> 00:32:15.908
going to what\'s going to make it and we
better it we\'d better have an arsenal of

00:32:15.909 --> 00:32:20.780
a whole bunch of different kinds of seeds
if we were going to food in the future.

00:32:21.000 --> 00:32:24.938
The fact that there\'s diversity
means that if a disease or

00:32:24.939 --> 00:32:29.618
a bug strikes then they\'re
going to have something to

00:32:29.619 --> 00:32:32.798
fall back on because it\'s not going to
wipe out the entire crop somethings

00:32:32.799 --> 00:32:36.009
are going to survive and and more than

00:32:36.010 --> 00:32:40.239
that there\'s a there\'s a certain joy and

00:32:40.240 --> 00:32:45.378
completeness in having A range of
diversity and what you need is

00:32:45.379 --> 00:32:49.189
just something very different it\'s

00:32:49.190 --> 00:32:53.614
a cultural bias that we have that
makes us want to have everything

00:32:53.615 --> 00:32:56.793
identical and perfect and

00:32:56.794 --> 00:32:59.659
most other cultures don\'t
look at it that way they see

00:32:59.660 --> 00:33:03.439
the perfection in the diversity
rather than the uniformity.

00:33:03.440 --> 00:33:06.138
This goes with a kind of

00:33:06.139 --> 00:33:10.908
arrogance of our culture that disdains
what\'s out there and thinks that we

00:33:10.909 --> 00:33:14.029
have to improve everything
and particularly if you look

00:33:14.030 --> 00:33:18.409
at current efforts in genetic engineering.

00:33:18.410 --> 00:33:21.003
There\'s a great deal of
talk about improving

00:33:21.004 --> 00:33:23.989
improved foods improve sees and of
course you end up talking about

00:33:23.990 --> 00:33:30.039
improved babies And it\'s a
devaluing of what\'s given.

00:33:30.040 --> 00:33:33.293
Of what\'s out there and actual fact.

00:33:33.294 --> 00:33:36.278
We have so many varieties of plants and

00:33:36.279 --> 00:33:40.539
such diversity that for any characteristics
that you want We have seed

00:33:40.540 --> 00:33:44.409
set their early maturing plants
and late maturing ones and there

00:33:44.410 --> 00:33:49.118
are ones that resist is 0s and 1s
I resist bugs in there are ones

00:33:49.119 --> 00:33:51.758
that are good for me and
tomato say for making

00:33:51.759 --> 00:33:55.059
pace and ones that are good for
eating fresh and ones that are good

00:33:55.060 --> 00:33:57.308
for just putting little ones
in kid\'s lunch buckets and

00:33:57.309 --> 00:33:59.949
ones that are good for putting in savages

00:33:59.950 --> 00:34:05.573
and we have all all the choices
and for every characteristic.

00:34:05.574 --> 00:34:09.678
There exists already Totally
fine varieties we don\'t have to

00:34:09.679 --> 00:34:14.928
reinvent them by manipulating their
genes in weird ways and we\'ve gotten

00:34:14.929 --> 00:34:17.808
them all already but all
of this sort of represents

00:34:17.809 --> 00:34:22.039
a real contempt for what\'s there
there\'s no reciprocity in this at

00:34:22.040 --> 00:34:24.229
all it\'s simply an object that is there for

00:34:24.230 --> 00:34:28.893
our exploitation and I\'m sure
that it isn\'t what\'s beginning to

00:34:28.894 --> 00:34:30.889
people are beginning to see
that to understand that at

00:34:30.890 --> 00:34:33.348
some very gut level intuitive
level there\'s something

00:34:33.349 --> 00:34:36.138
profoundly wrong with this the notion

00:34:36.139 --> 00:34:39.379
that we\'ll get total control
over nature I think comes out of

00:34:39.380 --> 00:34:43.518
our fear I think were very
very fearful people and

00:34:43.519 --> 00:34:46.819
so we are in we want to be in
control and in agriculture

00:34:46.820 --> 00:34:50.509
this has been just a
pathology I think over I\'m

00:34:50.510 --> 00:34:54.339
a gardener I can understand that I
mean my my introductory essay to

00:34:54.340 --> 00:34:58.584
read my book called Chicken Little
tomato sauce in agriculture but

00:34:58.585 --> 00:35:02.538
but my introductory essay talks about
walking out in the garden and seeing

00:35:02.539 --> 00:35:06.469
the you know the peppers
thriving in one bed and

00:35:06.470 --> 00:35:08.629
not thriving in another
and saying wouldn\'t it be

00:35:08.630 --> 00:35:11.058
nice to know why and get
it all under control of

00:35:11.059 --> 00:35:16.068
course you know it\'s simpler But
as Wendell Berry says you know

00:35:16.069 --> 00:35:22.199
we we simplify our culture at the
expense of our minds I mean you know.

00:35:22.200 --> 00:35:26.539
We\'re we\'re doing things to ourselves
by wanting everything to be simple.

00:35:26.540 --> 00:35:29.749
People don\'t want to talk about
it but I think we have to view

00:35:29.750 --> 00:35:35.029
genetic engineering and then read back
into our industrial processes a hole

00:35:35.030 --> 00:35:39.648
a very inherently violent character that is

00:35:39.649 --> 00:35:44.059
the that the organism is not respected
as having any integrity but

00:35:44.060 --> 00:35:47.163
it\'s it\'s quite reasonable for us to

00:35:47.164 --> 00:35:51.229
blow it open to blow a hole in it to
insert genic material we don\'t refer

00:35:51.230 --> 00:35:54.798
it that way of course we have
much more sophisticated language

00:35:54.799 --> 00:35:58.488
but that\'s really what it is
Okay so we know that Pop-Tarts

00:35:58.489 --> 00:36:00.918
and Mr. Noodle in a cup
aren\'t the foundation of

00:36:00.919 --> 00:36:06.244
a great diet but how do we get past the
overprocessing and over packaging.

00:36:06.245 --> 00:36:09.720
How did we reinvent the food system.

00:36:09.880 --> 00:36:12.228
So it can be seen as

00:36:12.229 --> 00:36:18.258
a huge downer or we can say this is a revelation
that we need to take seriously it\'s for

00:36:18.259 --> 00:36:20.749
saying something to us and we kind
of go back and maybe we have to

00:36:20.750 --> 00:36:24.453
unravel this whole thing
and start over again and

00:36:24.454 --> 00:36:27.918
recreate food systems
that are based on respect

00:36:27.919 --> 00:36:31.008
for life and a reciprocity that
we have our place in this and so

00:36:31.009 --> 00:36:36.559
does everything else and the problem
is how to what is our place and

00:36:36.560 --> 00:36:42.739
that\'s what we have to address I
often say that the most powerful.

00:36:42.740 --> 00:36:46.938
The two most powerful arguments
are food safety and the fact

00:36:46.939 --> 00:36:51.109
that if we don\'t support local
farmers in 20 years we won\'t have

00:36:51.110 --> 00:36:53.628
any choice will be dependent
on Monsanto whether we want to

00:36:53.629 --> 00:36:56.388
be or not you know that
that when the time comes

00:36:56.389 --> 00:36:59.449
that you\'d like to turn to a local farmer
there won\'t be one there so we better

00:36:59.450 --> 00:37:02.959
support them But I think food
safety is a horrendous issue in

00:37:02.960 --> 00:37:06.589
this country nature does
not put a thousand hogs in

00:37:06.590 --> 00:37:12.349
one place pile up their wastes in a
lagoon and hope for the best and I think

00:37:12.350 --> 00:37:16.024
that the whole the whole Mad Cow thing is

00:37:16.025 --> 00:37:21.979
one example of what can happen now they in
theory we don\'t have mad cow disease in

00:37:21.980 --> 00:37:26.749
this country we stopped feeding
certain parts of animals to

00:37:26.750 --> 00:37:33.123
other animals but who in the hell first thought
of feeding a cow a cow anyway you know.

00:37:33.124 --> 00:37:36.288
I mean you\'re asking for it the problem

00:37:36.289 --> 00:37:38.929
is that we\'re all leaders
at the other end there is

00:37:38.930 --> 00:37:45.349
no class distinction when it comes to
eating No geographical immunity in a sense.

00:37:45.350 --> 00:37:53.350
So and things like allergies and asthma is
cancers are not choosy as to who they attack.

00:37:53.735 --> 00:37:59.089
Again they don\'t observe class because we\'re
all breathing the same air and ingesting

00:37:59.090 --> 00:38:02.989
the same toxins and so on and I think

00:38:02.990 --> 00:38:08.119
that\'s what\'s maybe a kind of unnerving some
people that they can\'t buy immunity anymore.

00:38:08.120 --> 00:38:12.288
So you\'ll end up with people who
have a direct financial interest.

00:38:12.289 --> 00:38:14.659
Perhaps as shareholders.

00:38:14.660 --> 00:38:17.389
Beginning to dissent from the policies of

00:38:17.390 --> 00:38:20.224
the company in which their shareholders
because they\'re going to be the victims

00:38:20.225 --> 00:38:23.388
they\'re not just a beneficiary
shareholders the victims of

00:38:23.389 --> 00:38:31.389
the epic Consumption yeah maybe.

00:38:32.405 --> 00:38:35.988
Regardless of income people
should be able to access

00:38:35.989 --> 00:38:42.169
this food through either a market
or a good food box program or

00:38:42.170 --> 00:38:45.289
some other way that it is
more affordable and we

00:38:45.290 --> 00:38:48.409
will then deal with both the
problem of hunger because

00:38:48.410 --> 00:38:51.018
maybe nobody will be
hungry and also supporting

00:38:51.019 --> 00:38:53.028
local farmers but also the middle-class and

00:38:53.029 --> 00:38:55.249
the rich person who\'s not
eating enough apples.

00:38:55.250 --> 00:38:57.018
Might be encouraged to eat them by

00:38:57.019 --> 00:38:59.089
price mechanisms Bruce Janine

00:38:59.090 --> 00:39:01.249
has suggested that it might be
like a health card maybe each of

00:39:01.250 --> 00:39:04.294
us have our health card and
when we go to the grocery store

00:39:04.295 --> 00:39:09.570
a variety of very healthy products
will come to us for a very low price

00:39:13.090 --> 00:39:17.434
Debbie\'s convection that good
food should be available to

00:39:17.435 --> 00:39:21.994
everyone is reflected in another
of Belo Horizonte chase subsidized

00:39:21.995 --> 00:39:26.403
programs the hugely
successful popular restaurant

00:39:26.404 --> 00:39:31.939
here are people from all walks of life
and income levels meat to eat and enjoy

00:39:31.940 --> 00:39:36.499
a hot lunch for our Brazilian
dollar or $0.80 on

00:39:36.500 --> 00:39:43.233
a typical day 3 thousand people come for
lunch Why is it a popular restaurant.

00:39:43.234 --> 00:39:45.423
Obviously the Price is Right.

00:39:45.424 --> 00:39:52.474
But mostly it\'s the good food meat
Susanna one of the cooks. Were shot.

00:39:52.475 --> 00:39:56.418
Today than menu is rice beans mash potatoes

00:39:56.419 --> 00:40:01.368
roasted chicken salad with tomatoes
at to drink there is passion

00:40:01.369 --> 00:40:03.300
fruit juice

00:40:10.240 --> 00:40:11.389
in

00:40:11.390 --> 00:40:12.664
This popular restaurant

00:40:12.665 --> 00:40:16.039
we have created a kind of friendship Club.

00:40:16.040 --> 00:40:19.698
During the last five years
and I have met lots of

00:40:19.699 --> 00:40:24.799
people Almost every day I
have lunch with a group

00:40:24.800 --> 00:40:32.800
of four or five people we talk a lot and we\'ve
had time to develop good relationships.

00:40:37.270 --> 00:40:45.270
My name is Cecilia and I
am 87 I never retired.

00:40:46.120 --> 00:40:49.668
I was afield slave on a farm.

00:40:49.669 --> 00:40:54.318
I was brought up in the bush and
never went to school and never had

00:40:54.319 --> 00:40:59.419
much clothing I had been coming
to the popular restaurant for

00:40:59.420 --> 00:41:03.648
one year now but when I am
sick I\'m not able to make

00:41:03.649 --> 00:41:08.089
it Food is good here I
never had anything like it

00:41:08.090 --> 00:41:15.349
at home I have to walk a long way to
get here I like everything they serve

00:41:15.350 --> 00:41:18.439
here except I don\'t much
care for the orange

00:41:18.440 --> 00:41:23.134
is a lot of the food cooked
here comes from local farms.

00:41:23.135 --> 00:41:26.658
This subsidize restaurant
program works brilliantly in

00:41:26.659 --> 00:41:33.048
Belo Horizonte j but do you think
they\'d buy in on wall street food is

00:41:33.049 --> 00:41:36.168
a market commodity something that
people who have nothing to do

00:41:36.169 --> 00:41:39.514
with producing food make lots of money off

00:41:39.515 --> 00:41:43.639
munching contentedly on our burgers
and fries we don\'t question that that

00:41:43.640 --> 00:41:47.569
should be the case it\'s
just the way it is But

00:41:47.570 --> 00:41:55.570
what if it wasn\'t we have a very very
prevalent ideology in North America that

00:41:57.154 --> 00:42:05.154
markets are the best way
of organizing society

00:42:07.010 --> 00:42:11.598
and they in general do

00:42:11.599 --> 00:42:17.599
a good job of providing the goods and
services that we need in society.

00:42:17.600 --> 00:42:23.539
So we\'re very reluctant to to intervene.

00:42:23.540 --> 00:42:27.918
So I think the first thing
is to convince people

00:42:27.919 --> 00:42:34.144
that we do have a problem and
it is worthwhile intervening

00:42:34.145 --> 00:42:39.138
in market if we were sitting here in

00:42:39.139 --> 00:42:44.133
the southern part of Cerrado
in 1899 and we would have

00:42:44.134 --> 00:42:47.178
been looking at problems
facing people who lived in

00:42:47.179 --> 00:42:51.109
this neighborhood we would\'ve
top in our list and talk

00:42:51.110 --> 00:42:53.793
probably talking about the fact
that so many people were dying

00:42:53.794 --> 00:42:56.868
in childbirth and so many kids
who did not have access to

00:42:56.869 --> 00:43:00.138
medical care and we\'ve had a
complete free enterprise time

00:43:00.139 --> 00:43:03.843
in which medical services were
just not available to the poor

00:43:03.844 --> 00:43:07.353
and none of us at that
time would have visualized

00:43:07.354 --> 00:43:12.498
The medical care system that we have
now if I could wave a magic wand.

00:43:12.499 --> 00:43:15.108
You know one of my big acts
would be to to take food out of

00:43:15.109 --> 00:43:19.549
the marketplace actually you know that
it would no longer be a commodity.

00:43:19.550 --> 00:43:25.038
It would be something that would be
provided through other means it would

00:43:25.039 --> 00:43:27.409
be provided through the
health care system it would

00:43:27.410 --> 00:43:30.623
be you know part of publicly
funded health insurance.

00:43:30.624 --> 00:43:33.318
People would still get paid
obviously for participating in

00:43:33.319 --> 00:43:36.589
the system but food would be
seen as a common good and

00:43:36.590 --> 00:43:40.234
a common property and something
that we all had to be involved

00:43:40.235 --> 00:43:44.389
in protecting and preserving and
making sure it was done right.

00:43:44.390 --> 00:43:48.528
It\'s fascinating to me that there\'s so
much public attention on food now and it

00:43:48.529 --> 00:43:53.438
provides Opportunity I think for people to

00:43:53.439 --> 00:43:58.058
instance reconstruct a major part of
their life to begin to see that they

00:43:58.059 --> 00:44:02.498
can they can develop a resistance
to the blend assessments of

00:44:02.499 --> 00:44:07.479
the chemical companies and the big
food processors two and so on

00:44:07.480 --> 00:44:10.809
in a way that the crops and weeds and

00:44:10.810 --> 00:44:14.213
insects develop resistance
to industrial agriculture.

00:44:14.214 --> 00:44:19.043
People can develop resistance to the
to the other end of that and begin to

00:44:19.044 --> 00:44:22.298
to to seek out alternatives and

00:44:22.299 --> 00:44:25.794
recreate the food system that\'s
more satisfying and more healthy.

00:44:25.795 --> 00:44:33.124
You can find out where your food comes from
and support local farmers so that You\'re

00:44:33.125 --> 00:44:36.994
keeping things localize and encouraging

00:44:36.995 --> 00:44:41.734
your own bioregion to maintain
itself and instead of importing.

00:44:41.735 --> 00:44:45.049
Food from thousands of
miles away and exploiting

00:44:45.050 --> 00:44:48.649
the people that grow that food to
export to you at the same time.

00:44:48.650 --> 00:44:54.078
Basically when our customers buy groceries.

00:44:54.079 --> 00:44:56.104
Either from us or from others.

00:44:56.105 --> 00:44:59.388
They\'re voting with their dollars
with every purchase they

00:44:59.389 --> 00:45:03.049
make so if we can make them
just a little bit more

00:45:03.050 --> 00:45:07.548
knowledgeable and aware of the food
issues that stand behind each of

00:45:07.549 --> 00:45:12.318
the products they buy Then
we can literally caused them

00:45:12.319 --> 00:45:15.739
to help change the world by buying

00:45:15.740 --> 00:45:20.314
products that are more in line
with their values and our values

00:45:20.315 --> 00:45:24.528
that actually products that
contribute to the environment and

00:45:24.529 --> 00:45:29.719
contribute to the local economy and
the social fabric of our communities.

00:45:29.720 --> 00:45:32.689
I see it working is
something like this eaters.

00:45:32.690 --> 00:45:35.749
Start complaining to businesses they

00:45:35.750 --> 00:45:39.259
say to businesses if you don\'t give
me what I want I\'m gonna go shop

00:45:39.260 --> 00:45:41.779
somewhere else and we\'re
gonna fire wire my food in

00:45:41.780 --> 00:45:45.378
a different way and you\'re not gonna
get my dollar anymore it doesn\'t

00:45:45.379 --> 00:45:47.268
take too many consumers
to start saying that

00:45:47.269 --> 00:45:50.448
before the company is having a high
level discussion about how it\'s going

00:45:50.449 --> 00:45:52.698
to address this problem And it doesn\'t take

00:45:52.699 --> 00:45:55.878
too many companies having the same kinds
of concerns and starting to talk to each

00:45:55.879 --> 00:45:58.398
other in their in their
business associations

00:45:58.399 --> 00:46:01.444
before pretty soon they\'re knocking
on the door of government and saying

00:46:01.445 --> 00:46:04.758
something has to shift here and you have to

00:46:04.759 --> 00:46:08.359
help us regain our credibility
with eaters because

00:46:08.360 --> 00:46:11.029
we\'re losing money and
they\'re one of the one of

00:46:11.030 --> 00:46:15.574
the characteristics today is that the
industrial system has polarized.

00:46:15.575 --> 00:46:18.048
Everything to such an extent
that you are either in or you\'re

00:46:18.049 --> 00:46:22.054
out farmers now are either incense
surfs on a corporate farm.

00:46:22.055 --> 00:46:26.178
They still own it but they
don\'t own it or they\'re

00:46:26.179 --> 00:46:30.439
organic farmers on a small scale
and diversified There\'s just

00:46:30.440 --> 00:46:32.329
no middle ground and I think
that\'s the same way at

00:46:32.330 --> 00:46:34.363
the at the either end of
it that either you\'re

00:46:34.364 --> 00:46:40.024
a full-grown participant in the
industrial system or you began to assert.

00:46:40.025 --> 00:46:44.449
To resist and to recreate
a different kind of life

00:46:44.450 --> 00:46:48.979
for yourself and those about you and
your relationship to the organisms.

00:46:48.980 --> 00:46:51.198
Inside and outside of yourself.

00:46:51.199 --> 00:46:56.329
Most people want their lives
to count for something beyond

00:46:56.330 --> 00:47:01.638
just their immediate family survival and die
for small planet I think the reason that

00:47:01.639 --> 00:47:09.639
it is sold and continues to sell 28 years 29
years later is that it it shows people that

00:47:10.549 --> 00:47:14.089
their individual Choices
are connected to something

00:47:14.090 --> 00:47:18.379
larger and that they can take
action which has meaning which

00:47:18.380 --> 00:47:21.619
helps shape the larger world
of which we\'re part and I

00:47:21.620 --> 00:47:24.963
think it just convinced me
that most of us want that

00:47:24.964 --> 00:47:27.469
it\'s not just a few quote unquote activist

00:47:27.470 --> 00:47:31.398
or a few guilt ridden people
that all of us want to

00:47:31.399 --> 00:47:34.368
believe and know that
that our acts count in

00:47:34.369 --> 00:47:39.438
the larger sense I like
what Francis has to say.

00:47:39.439 --> 00:47:43.414
But the choices we make can
help shape the larger world

00:47:43.415 --> 00:47:48.558
the food production and distribution
system is so enormous and controlled by

00:47:48.559 --> 00:47:52.728
such powerful corporations it
seems impossible that you were

00:47:52.729 --> 00:47:56.978
I could ever make a dent
in it But consider we make

00:47:56.979 --> 00:48:01.628
food choices every day if we were
to change our eating and buying

00:48:01.629 --> 00:48:06.759
habits by demanding fresh organic
locally grown food if we were to

00:48:06.760 --> 00:48:10.329
let our dollars do are talking
then we\'d send a message

00:48:10.330 --> 00:48:14.439
that food corporations would
ignore at their peril we are

00:48:14.440 --> 00:48:18.248
what we eat and in a weird
way the world is what

00:48:18.249 --> 00:48:22.464
we eat as well and
amazingly by eating right.

00:48:22.465 --> 00:48:26.214
We take the first step
or should I say bite.

00:48:26.215 --> 00:48:29.659
Towards reinventing the world

00:48:37.340 --> 00:48:45.340
Often we

00:48:47.659 --> 00:48:48.870
do

00:48:56.140 --> 00:48:58.850
Because

00:49:09.970 --> 00:49:14.880
we didn\'t want to be just fine