The Next Big Thing
- Description
- Reviews
- Citation
- Cataloging
- Transcript
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Prices for contemporary art are going through the roof despite the lousy economic situation in general. Internet, the growing number of rich individuals and globalization have changed the art market beyond recognition. Has contemporary art become a commodity in the hands of the super rich private collectors?
This film investigates the ins and outs of the soaring art market and the consequences for artists, dealers, museums and for art history.
With among others: artists Chuck Close, Jack Whitten and Adrian Ghenie, Top 200 art collectors under which Bert Kreuk, Martin Z. Margulies and Thomas Olbricht, museum directors Udo Kittelman and Benno Tempel and Christie's Chairman NY.
Citation
Main credits
Engel, Frank van den (screenwriter)
Engel, Frank van den (film director)
Engel, Frank van den (interviewer)
Gnyp, Marta (interviewer)
Other credits
Cinematographer, Melle van Essen; editor, Riekje Ziengs; music, Mark Lizier.
Distributor subjects
Art; Business; Closed Captioned; Cultural Studies; EconomicsKeywords
WEBVTT
00:00:06.083 --> 00:00:14.083
♪
00:01:42.334 --> 00:01:42.999
♪
00:01:43.000 --> 00:01:45.583
It\"s a pursuant
sensibility among many people.
00:01:45.584 --> 00:01:46.917
So it\"s just human nature
00:01:46.918 --> 00:01:49.666
to look for the next big thing.
00:01:49.667 --> 00:01:52.583
♪
00:01:52.584 --> 00:01:54.917
I mean, the last 15 years
00:01:54.918 --> 00:01:56.583
has been the largest
unprecedented
00:01:56.584 --> 00:02:00.583
roll up of wealth
for private individuals
00:02:00.584 --> 00:02:03.082
across the globe, so...
00:02:03.083 --> 00:02:07.750
♪
00:02:07.751 --> 00:02:13.166
An influx of new capital
came into the market place.
00:02:13.167 --> 00:02:14.833
It\"s gotten bigger,
00:02:14.834 --> 00:02:17.583
it has more depth and traction,
00:02:17.584 --> 00:02:22.166
it\"s become more
international...
00:02:22.167 --> 00:02:24.416
it\"s become smarter.
00:02:24.417 --> 00:02:29.333
♪
00:02:29.334 --> 00:02:31.333
But these are very
thinly traded markets.
00:02:31.334 --> 00:02:32.666
I mean, how many people
in the world
00:02:32.667 --> 00:02:36.333
can buy a painting
for $30 million, you know?
00:02:36.334 --> 00:02:39.334
It\"s a pretty specific market.
00:02:40.999 --> 00:02:43.500
I think we expect
that there will be
00:02:43.501 --> 00:02:45.500
good results,
it should be a good sale.
00:02:45.501 --> 00:02:47.583
Feels like the market
is with us now.
00:02:47.584 --> 00:02:50.333
I don\"t feel any
pull back or any drag.
00:02:50.334 --> 00:02:52.998
Lots of people
are watching, for example,
00:02:52.999 --> 00:02:54.833
the Basquiat,
the wonderful Basquiat
00:02:54.834 --> 00:02:56.082
\"Dustheads\" we have.
00:02:56.083 --> 00:02:58.416
Everybody\"s always
watching how Gerhard Richter
00:02:58.417 --> 00:02:59.999
will perform, naturally.
00:03:00.000 --> 00:03:01.998
Fantastic Jackson Pollock,
00:03:01.999 --> 00:03:03.999
very rare to market.
00:03:04.000 --> 00:03:06.333
♪
00:03:06.334 --> 00:03:08.500
I think part of it
is liking the works
00:03:08.501 --> 00:03:10.666
and having a passion
for them, naturally.
00:03:10.667 --> 00:03:11.917
This is a little bit
more exciting
00:03:11.918 --> 00:03:16.416
than doing a derivatives trade
or something like that.
00:03:16.417 --> 00:03:18.750
Certainly more sexy,
more interesting.
00:03:18.751 --> 00:03:21.166
But also when people
are spending
00:03:21.167 --> 00:03:22.998
big sums of money...
00:03:22.999 --> 00:03:25.999
they\"re thinking
with some conscious effort
00:03:26.000 --> 00:03:28.500
about the investment
value of it,
00:03:28.501 --> 00:03:32.082
or whether or not
it\"s a safe thing to buy.
00:03:32.083 --> 00:03:33.416
So that asset could
become liquid
00:03:33.417 --> 00:03:36.082
at some point
if they would need it to be.
00:03:36.083 --> 00:03:37.833
And so I think
contemporary art, in particular,
00:03:37.834 --> 00:03:41.584
has become a kind of
global currency.
00:05:00.667 --> 00:05:04.166
Good evening,
ladies and gentlemen.
00:05:04.167 --> 00:05:06.666
Good evening and welcome
to tonight\"s sale
00:05:06.667 --> 00:05:08.416
of post-war
and contemporary art.
00:05:08.417 --> 00:05:10.500
Welcome to all of our collectors
00:05:10.501 --> 00:05:11.583
calling on Christie\"s line.
00:05:11.584 --> 00:05:14.500
We will commence tonight, sir,
with lot number one,
00:05:14.501 --> 00:05:15.750
the Grotjahn.
00:05:15.751 --> 00:05:18.666
The colored butterfly,
white background,
00:05:18.667 --> 00:05:20.833
10 wings, 527.
00:05:20.834 --> 00:05:23.166
And here it is showing
00:05:23.167 --> 00:05:24.416
on the turn table.
00:05:24.417 --> 00:05:25.833
Where should we start this?
00:05:25.834 --> 00:05:27.833
$400,000 to start me.
00:05:27.834 --> 00:05:30.750
420,000, 420,000.
00:05:30.751 --> 00:05:32.998
Who\"s going on here at 420?
00:05:32.999 --> 00:05:33.918
450.
00:05:33.919 --> 00:05:35.416
At $450,000.
00:05:35.417 --> 00:05:36.666
You give me 550, Laura?
00:05:36.667 --> 00:05:37.833
550, thank you.
00:05:37.834 --> 00:05:38.751
550 is here.
00:05:38.752 --> 00:05:41.249
Here it is with Laura
at 600,000.
00:05:41.250 --> 00:05:41.918
One more?
00:05:41.919 --> 00:05:43.416
Laura going on at 700.
00:05:43.417 --> 00:05:45.082
Would you give me 750?
00:05:45.083 --> 00:05:46.917
Are we all done
in the sale room?
00:05:46.918 --> 00:05:47.334
800,000.
00:05:47.334 --> 00:05:48.167
You coming in, sir?
00:05:48.168 --> 00:05:51.917
Oh! 850,000
going on with Brett Gorvy.
00:05:51.918 --> 00:05:54.082
At 850,000.
00:05:54.083 --> 00:05:56.666
On the telephones,
not just here in the room,
00:05:56.667 --> 00:06:00.998
and selling at $850,000.
00:06:00.999 --> 00:06:05.333
The collectors
in the late \"80s were,
00:06:05.334 --> 00:06:08.082
I would think they were
probably slightly older.
00:06:08.083 --> 00:06:11.166
They were at least
in their 50s if not older.
00:06:11.167 --> 00:06:13.333
They\"ve been collecting
for a long time.
00:06:13.334 --> 00:06:14.250
They\"d made their money,
00:06:14.251 --> 00:06:16.082
they were quiet secure
in who they were
00:06:16.083 --> 00:06:18.500
and why they were
interested in art.
00:06:18.501 --> 00:06:20.833
I think what\"s changed...
00:06:20.834 --> 00:06:22.416
The quick answer
to that would be
00:06:22.417 --> 00:06:26.249
these days I think it\"s
much younger group of people
00:06:26.250 --> 00:06:29.666
who work very hard
and have very little time
00:06:29.667 --> 00:06:31.998
to look at the art
and to experience
00:06:31.999 --> 00:06:33.833
what the art means to them.
00:06:33.834 --> 00:06:36.082
And so, you\"ve got
to be very concise
00:06:36.083 --> 00:06:38.249
about putting into context.
00:06:38.250 --> 00:06:40.500
They don\"t spend
an hour, hour and a half
00:06:40.501 --> 00:06:42.750
looking at what you have
in your gallery.
00:06:42.751 --> 00:06:44.416
They really want in 10 minutes
00:06:44.417 --> 00:06:46.166
to know everything it is
that you\"re doing
00:06:46.167 --> 00:06:47.416
to bring them up to speed.
00:06:47.417 --> 00:06:49.999
That\"s the biggest change.
00:06:50.000 --> 00:06:58.000
♪
00:07:46.167 --> 00:07:49.082
As opposed to what\"s happening
00:07:49.083 --> 00:07:53.166
in the art world today
where people are actually
00:07:53.167 --> 00:07:56.583
showing their work while still
even an undergraduate,
00:07:56.584 --> 00:07:57.999
not even in graduate school,
00:07:58.000 --> 00:08:01.416
and collector\"s
are haunting the schools
00:08:01.417 --> 00:08:05.082
looking for young talented...
00:08:05.083 --> 00:08:07.416
There\"s no way that any of us
00:08:07.417 --> 00:08:10.583
could possibly have left Yale
00:08:10.584 --> 00:08:12.917
and come to New York
and started showing
00:08:12.918 --> 00:08:14.166
what we did there.
00:08:14.167 --> 00:08:16.917
It was so clearly student work.
00:08:16.918 --> 00:08:20.583
And um, I think that was good,
00:08:20.584 --> 00:08:24.750
because when we got here,
we had...
00:08:24.751 --> 00:08:27.917
we could take as many
years as we needed
00:08:27.918 --> 00:08:31.583
to come up with
some sort of mature
00:08:31.584 --> 00:08:35.583
personal vision
or style, or something.
00:08:35.584 --> 00:08:36.917
And there didn\"t seem to be
00:08:36.918 --> 00:08:41.416
any real pressure
to show that early.
00:08:41.417 --> 00:08:44.500
Most of our heroes
in the abstract
00:08:44.501 --> 00:08:45.750
expressionist world,
00:08:45.751 --> 00:08:48.583
many of them didn\"t show
until they were 40,
00:08:48.584 --> 00:08:51.083
50 years old.
00:09:02.584 --> 00:09:05.249
People always imagine
this more...
00:09:05.250 --> 00:09:09.416
more sophisticated,
but it\"s a lot of...
00:09:09.417 --> 00:09:10.998
kind of quiet, boring operation
00:09:10.999 --> 00:09:13.917
when you want to do a painting.
00:09:13.918 --> 00:09:15.998
All these palettes
with colors, colors,
00:09:15.999 --> 00:09:17.917
color combinations.
00:09:17.918 --> 00:09:19.500
I take a red, mix it with a bit
00:09:19.501 --> 00:09:20.417
of that and a bit of that,
00:09:20.418 --> 00:09:21.917
and the same with
a bit of something else,
00:09:21.918 --> 00:09:23.833
until you have this
kind of variation,
00:09:23.834 --> 00:09:25.500
and then...
00:09:25.501 --> 00:09:28.583
then you feel yourself
surrounded by options.
00:09:28.584 --> 00:09:30.583
And then there is
a white canvas.
00:09:30.584 --> 00:09:34.417
And you say, okay... start.
00:09:34.751 --> 00:09:37.333
Sometimes I need
this to play around
00:09:37.334 --> 00:09:40.500
simply with material.
00:09:40.501 --> 00:09:43.249
This is what, I think,
in the end fascinates me
00:09:43.250 --> 00:09:46.417
about painting, it\"s so fragile.
00:09:47.501 --> 00:09:50.999
While it\"s wet,
it\"s extremely fragile.
00:09:51.000 --> 00:09:53.750
Even just to put
a color or a gesture,
00:09:53.751 --> 00:09:59.750
and the whole thing is going
in a different direction.
00:09:59.751 --> 00:10:04.417
And uh, it\"s completely
in my power.
00:12:09.501 --> 00:12:13.082
I always said it was
better to be lucky than smart.
00:12:13.083 --> 00:12:15.666
And part of it
is being in the right place
00:12:15.667 --> 00:12:17.249
at the right time.
00:12:17.250 --> 00:12:20.082
And finding out
that what you\"re doing
00:12:20.083 --> 00:12:23.917
happens to correspond
with what the art world wants,
00:12:23.918 --> 00:12:24.667
they cross paths.
00:12:24.668 --> 00:12:27.583
If you get there
a couple years too early,
00:12:27.584 --> 00:12:28.417
no one is interested,
00:12:28.418 --> 00:12:30.249
if you get there
a couple years too late,
00:12:30.250 --> 00:12:32.249
no one\"s interested.
00:12:32.250 --> 00:12:36.917
You cannot program
success as an artist.
00:12:36.918 --> 00:12:37.999
You can\"t say...
00:12:38.000 --> 00:12:39.998
\"This is what I need
to do and then
00:12:39.999 --> 00:12:41.666
I \"ll go be successful.\"
00:12:41.667 --> 00:12:44.249
You\"re doomed to follower status
00:12:44.250 --> 00:12:46.583
if you do that
and you\"ll never be successful.
00:12:46.584 --> 00:12:50.833
And also ran another,
you know, weak imitation
00:12:50.834 --> 00:12:51.584
of somebody else.
00:12:51.585 --> 00:12:56.333
You\"re much better off
doing what gives you urgency
00:12:56.334 --> 00:12:58.416
and excites you,
00:12:58.417 --> 00:13:03.583
and hope that it will
correspond at some point
00:13:03.584 --> 00:13:08.333
in your career
to what the art world wants.
00:13:08.334 --> 00:13:16.334
♪
00:13:31.501 --> 00:13:33.333
Many artists weren\"t
interesting.
00:13:33.334 --> 00:13:35.583
Maybe I was doing
some interesting stuff,
00:13:35.584 --> 00:13:36.501
you know, at the beginning.
00:13:36.502 --> 00:13:37.998
At the beginning,
you don\"t do masterpieces,
00:13:37.999 --> 00:13:41.166
you don\"t do things
that will change art history,
00:13:41.167 --> 00:13:43.998
you do some interesting things,
00:13:43.999 --> 00:13:47.249
like many other people.
00:13:47.250 --> 00:13:48.500
Right now, maybe I\"m...
00:13:48.501 --> 00:13:52.416
If you think how many
interesting...
00:13:52.417 --> 00:13:55.666
how many people like me
seven years ago
00:13:55.667 --> 00:13:56.750
are in the world right now
00:13:56.751 --> 00:13:59.917
in little garages or whatever...
00:13:59.918 --> 00:14:03.998
probably they won\"t
have this luck.
00:14:03.999 --> 00:14:05.249
I grew up with art,
00:14:05.250 --> 00:14:07.416
it kind of runs in our family.
00:14:07.417 --> 00:14:10.166
Everyone is very
involved in art.
00:14:10.167 --> 00:14:13.917
My grandparents,
Eileen and Michael Cohen,
00:14:13.918 --> 00:14:18.998
and Susan and Michael Hort,
are art collectors.
00:14:18.999 --> 00:14:20.917
And my mom, Jamie Hort,
00:14:20.918 --> 00:14:23.583
is an art consultant.
00:14:23.584 --> 00:14:31.584
♪
00:16:01.334 --> 00:16:05.501
♪
00:17:48.334 --> 00:17:56.334
♪
00:18:27.083 --> 00:18:29.417
♪
00:19:05.751 --> 00:19:13.751
♪
00:19:41.000 --> 00:19:41.834
Some people today,
00:19:41.835 --> 00:19:44.166
which is what worries
me about the art world,
00:19:44.167 --> 00:19:45.999
there\"s too much instant coffee.
00:19:46.000 --> 00:19:47.917
Too many people
building collections
00:19:47.918 --> 00:19:49.666
that have no idea
what they\"re doing.
00:19:49.667 --> 00:19:51.583
They don\"t know
anything about art,
00:19:51.584 --> 00:19:53.166
but they just write checks.
00:19:53.167 --> 00:19:54.249
And then they write checks,
00:19:54.250 --> 00:19:55.416
and then they
build a collection.
00:19:55.417 --> 00:19:56.999
That\"s not the way to do it.
00:19:57.000 --> 00:19:58.998
Art requires patience.
00:19:58.999 --> 00:20:01.082
To build a collection
you need to require
00:20:01.083 --> 00:20:03.166
some critical thought,
you need to learn,
00:20:03.167 --> 00:20:07.999
you don\"t just jump in
the wagon and say,
00:20:08.000 --> 00:20:09.500
\"I\"m a collector.\"
00:20:09.501 --> 00:20:11.750
I mean, collecting
involves a lot of things.
00:20:11.751 --> 00:20:14.166
We have lectures here,
we have workshops.
00:20:14.167 --> 00:20:17.333
We send young students
from Miami to Europe
00:20:17.334 --> 00:20:18.500
two weeks a year.
00:20:18.501 --> 00:20:19.666
We have another program
with New York.
00:20:19.667 --> 00:20:23.583
Collecting is... encompasses
a lot of responsibilities,
00:20:23.584 --> 00:20:27.583
which my husband and I,
I think we are aware of them
00:20:27.584 --> 00:20:28.999
and are doing them.
00:20:29.000 --> 00:20:30.082
It\"s not just buying.
00:20:30.083 --> 00:20:34.999
Some people buy works,
but that\"s not a collector.
00:20:43.834 --> 00:20:48.249
Through various friendships
people would be saying to me,
00:20:48.250 --> 00:20:51.833
\"Perhaps you should
stop looking at sports
00:20:51.834 --> 00:20:54.917
and women and start
looking at art.\"
00:20:54.918 --> 00:20:58.249
And I said, \"Okay, I can
combine that, can\"t I?\"
00:20:58.250 --> 00:21:00.166
And I started going to galleries
00:21:00.167 --> 00:21:03.500
and the more I was
exposed to it,
00:21:03.501 --> 00:21:05.666
the more interesting it seemed,
00:21:05.667 --> 00:21:09.584
and that\"s how I emerged.
00:21:35.501 --> 00:21:38.583
We opened this space
11 years ago.
00:21:38.584 --> 00:21:43.583
We ran out of space
at my residence,
00:21:43.584 --> 00:21:46.082
and we had to get a venue.
00:21:46.083 --> 00:21:49.917
And we decided not only
to get more space,
00:21:49.918 --> 00:21:54.333
but also become
a primary purpose
00:21:54.334 --> 00:21:58.334
of educating kids.
00:22:01.918 --> 00:22:04.833
Do you think that
these public spaces
00:22:04.834 --> 00:22:06.500
like yours and in museums,
00:22:06.501 --> 00:22:08.999
they really fit it all together?
00:22:09.000 --> 00:22:12.416
Well, eventually a museum,
00:22:12.417 --> 00:22:14.333
if they\"re not a Kunstmuseum,
00:22:14.334 --> 00:22:16.333
they need to get a collection.
00:22:16.334 --> 00:22:19.666
And they cannot afford
a collection today,
00:22:19.667 --> 00:22:27.249
so they have to have
a symbiotic relationship
00:22:27.250 --> 00:22:31.166
with collectors who might have
00:22:31.167 --> 00:22:32.999
public facilities.
00:22:33.000 --> 00:22:38.166
So there\"s a certain
détente that has to occur
00:22:38.167 --> 00:22:39.666
in order to get a collection.
00:22:39.667 --> 00:22:43.666
Museums cannot afford
to go out and buy,
00:22:43.667 --> 00:22:47.082
for the most part,
museum-quality work.
00:22:47.083 --> 00:22:51.333
They can get work,
but it might not be
00:22:51.334 --> 00:22:53.917
grade A work.
00:22:53.918 --> 00:22:56.249
And I have no number.
00:22:56.250 --> 00:22:57.083
Okay.
00:22:57.084 --> 00:22:58.998
Andy Master,
the man with no number.
00:22:58.999 --> 00:23:02.666
Lot number six,
the first of the great works
00:23:02.667 --> 00:23:04.666
from the Andy Williams
collection,
00:23:04.667 --> 00:23:07.416
this is the Basquiat of 1982
00:23:07.417 --> 00:23:10.082
showing you on the easel
\"Furious Man.\"
00:23:10.083 --> 00:23:13.666
And I\"m going to open
this at 800, 900, at 900...
00:23:13.667 --> 00:23:15.333
One million with Amy,
one million one hundred,
00:23:15.334 --> 00:23:17.333
one million two hundred,
one million three hundred,
00:23:17.334 --> 00:23:19.249
one million four hundred,
one million five,
00:23:19.250 --> 00:23:21.333
one million six,
one million seven,
00:23:21.334 --> 00:23:22.998
one million eight
in another place,
00:23:22.999 --> 00:23:24.666
one million nine is here.
00:23:24.667 --> 00:23:25.501
Two million dollars.
00:23:25.502 --> 00:23:27.583
Would you like three, sir?
You sure?
00:23:27.584 --> 00:23:28.584
Thank you for the bid?
00:23:28.585 --> 00:23:29.998
Three million two.
00:23:29.999 --> 00:23:33.500
Three million
two and a half here.
00:23:33.501 --> 00:23:36.416
Just in time, four million.
00:23:36.417 --> 00:23:38.666
4,200,000.
00:23:38.667 --> 00:23:40.666
Give me four-four please.
00:23:40.667 --> 00:23:41.417
Four two at hand.
00:23:41.418 --> 00:23:44.082
Still with the gentlemen
in the very back of the room
00:23:44.083 --> 00:23:45.166
at four million two.
00:23:45.167 --> 00:23:47.416
For the first
of the Andy Williams works,
00:23:47.417 --> 00:23:49.333
here it is, the Basquiat
00:23:49.334 --> 00:23:50.666
at four million two.
00:23:50.667 --> 00:23:51.334
Last chance!
00:23:51.335 --> 00:23:57.334
Here it is at 4,200,000.
00:23:59.000 --> 00:24:01.584
Four million four.
00:24:03.999 --> 00:24:07.249
Four million six.
00:24:07.250 --> 00:24:08.750
Four six.
00:24:08.751 --> 00:24:10.833
Four eight could be next.
00:24:10.834 --> 00:24:11.751
Four six for the gentlemen
00:24:11.752 --> 00:24:13.917
in the very back of the room,
once again.
00:24:13.918 --> 00:24:15.333
Anybody here?
00:24:15.334 --> 00:24:16.334
Four million eight.
00:24:16.335 --> 00:24:18.249
You heard it, sir,
four million eight.
00:24:18.250 --> 00:24:19.998
Will you give me five?
00:24:19.999 --> 00:24:23.999
Good for you,
five million dollars is offered.
00:24:25.250 --> 00:24:26.333
Brett, don\"t look away from me,
00:24:26.334 --> 00:24:30.666
\"cause I\" ll sell here
at five million dollars.
00:24:30.667 --> 00:24:32.082
Here it is.
00:24:32.083 --> 00:24:32.751
Hold on then...
00:24:32.752 --> 00:24:35.998
at $5 million, your bid, sir.
00:24:35.999 --> 00:24:36.918
Last chance.
00:24:36.919 --> 00:24:40.667
Sold to you, sir, at $5 million.
00:24:43.083 --> 00:24:44.833
Wonderful, thank you very much.
00:24:44.834 --> 00:24:46.833
We\"ve had an explosion
of private museums
00:24:46.834 --> 00:24:50.082
but none of these museums
are much older
00:24:50.083 --> 00:24:51.500
than 15, 20 years,
00:24:51.501 --> 00:24:53.917
and most of these museums,
I believe,
00:24:53.918 --> 00:24:55.917
are still...
00:24:55.918 --> 00:24:58.750
the people who
formed them are alive
00:24:58.751 --> 00:24:59.998
and still funding them.
00:24:59.999 --> 00:25:01.833
What will happen
100 years from now
00:25:01.834 --> 00:25:05.999
when these collectors
are all dead...
00:25:06.000 --> 00:25:08.583
their museums are there,
00:25:08.584 --> 00:25:10.917
they may or may not
have left adequate funds
00:25:10.918 --> 00:25:13.750
for their museums
to be maintained,
00:25:13.751 --> 00:25:18.249
um, the museums may or may not
have interesting works
00:25:18.250 --> 00:25:20.750
that people continue
to want to see
00:25:20.751 --> 00:25:24.416
100 years from now.
00:25:24.417 --> 00:25:26.250
We\"ll see.
00:29:25.334 --> 00:29:33.334
♪
00:29:54.667 --> 00:30:01.416
We\"re getting to a critical
part of the process.
00:30:01.417 --> 00:30:03.500
It works in stages.
00:30:03.501 --> 00:30:07.166
And this is about
the eighth stage
00:30:07.167 --> 00:30:08.999
of the process.
00:30:09.000 --> 00:30:11.750
It\"s gonna be messy.
00:30:11.751 --> 00:30:13.998
I\"m applying what, hopefully,
00:30:13.999 --> 00:30:15.750
is the last layer of paint.
00:30:15.751 --> 00:30:19.500
It\"s been built up
in several layers,
00:30:19.501 --> 00:30:24.583
and this procedure
involves the last level.
00:30:24.584 --> 00:30:32.584
♪
00:30:35.667 --> 00:30:37.998
First of all, I have given
00:30:37.999 --> 00:30:39.583
a lot of guidance
to young artists.
00:30:39.584 --> 00:30:42.833
The question comes up
about money all the time.
00:30:42.834 --> 00:30:45.500
And my advice
to all of them is that...
00:30:45.501 --> 00:30:49.333
money should not be
your primary concern.
00:30:49.334 --> 00:30:50.999
It shouldn\"t.
00:30:51.000 --> 00:30:53.082
Even myself...
I need money.
00:30:53.083 --> 00:30:54.833
Every artist needs money.
00:30:54.834 --> 00:30:58.666
Artists need money,
we need financial support
00:30:58.667 --> 00:31:01.917
the same as everybody else
in society.
00:31:01.918 --> 00:31:03.999
Especially if you\"re
in the visual arts.
00:31:04.000 --> 00:31:07.583
If you\"re a painter,
if you\"re a photographer.
00:31:07.584 --> 00:31:09.166
Any of those arts.
00:31:09.167 --> 00:31:11.416
It takes money, man!
00:31:11.417 --> 00:31:12.417
I\"m a painter.
00:31:12.418 --> 00:31:14.333
I have to have a studio.
00:31:14.334 --> 00:31:16.917
I have to keep my studio
stocked with materials.
00:31:16.918 --> 00:31:19.166
And particularly,
the way I work,
00:31:19.167 --> 00:31:22.333
I\"ve put a lot
of money out for materials
00:31:22.334 --> 00:31:24.500
during the course of a year.
00:31:24.501 --> 00:31:28.583
So, we can\"t do
what we do without money.
00:31:28.584 --> 00:31:30.416
But at the same time,
in saying that,
00:31:30.417 --> 00:31:33.416
in all honesty,
I don\"t think money
00:31:33.417 --> 00:31:38.833
should be the primary
criteria of why one
00:31:38.834 --> 00:31:41.334
would be an artist.
00:31:41.501 --> 00:31:43.998
You see a big difference
with a lot of younger
00:31:43.999 --> 00:31:45.416
artists nowadays.
00:31:45.417 --> 00:31:47.082
Unfortunately.
00:31:47.083 --> 00:31:47.751
Unfortunately.
00:31:47.752 --> 00:31:49.666
Unfortunately,
I meet younger artists,
00:31:49.667 --> 00:31:53.750
and older artists, too,
where the emphasis
00:31:53.751 --> 00:31:58.416
is placed entirely
upon how much money one makes.
00:31:58.417 --> 00:32:03.500
Indeed, it gets
even worse than that.
00:32:03.501 --> 00:32:07.416
To be thought of
as an important artist
00:32:07.417 --> 00:32:11.417
comes down to how much
money do you make.
00:32:29.083 --> 00:32:37.083
♪
00:33:27.584 --> 00:33:33.584
♪
00:34:08.999 --> 00:34:16.999
♪
00:34:43.999 --> 00:34:48.166
If you artificially
suppress a price enough
00:34:48.167 --> 00:34:50.416
you encourage speculation.
00:34:50.417 --> 00:34:52.750
So as a guy
who\"s on the waiting list
00:34:52.751 --> 00:34:55.750
to get a painting forever,
00:34:55.751 --> 00:34:57.082
and um...
00:34:57.083 --> 00:35:03.333
he was supposed to
give it to a museum in Texas.
00:35:03.334 --> 00:35:04.917
So he\"s on the waiting
list forever,
00:35:04.918 --> 00:35:08.833
he bought the painting,
he sold it the next day.
00:35:08.834 --> 00:35:10.082
So we called him up and said,
00:35:10.083 --> 00:35:12.998
\"What the hell is going on?
00:35:12.999 --> 00:35:14.333
I thought you wanted
this painting.
00:35:14.334 --> 00:35:15.583
You were waiting
for this painting,
00:35:15.584 --> 00:35:17.666
you were gonna eventually
give it to a museum.\"
00:35:17.667 --> 00:35:21.583
He said, \"Well, I may
be an art collector,
00:35:21.584 --> 00:35:24.333
but I\"m a business man first.
00:35:24.334 --> 00:35:27.666
Any time I can triple
my money in one day,
00:35:27.667 --> 00:35:30.917
I \"m going to do it.\"
00:35:30.918 --> 00:35:32.500
Lot number nine was withdrawn,
00:35:32.501 --> 00:35:33.334
as I mentioned earlier.
00:35:33.335 --> 00:35:34.999
So we move to the
\"Dustheads\" of Basquiat,
00:35:35.000 --> 00:35:38.999
lot number 10 showing
on my left and your right.
00:35:39.000 --> 00:35:40.249
The 1982 work.
00:35:40.250 --> 00:35:43.166
And we\"ll open this
at 20, 21 million,
00:35:43.167 --> 00:35:46.333
$22 million,
give me 25, is here.
00:35:46.334 --> 00:35:49.666
Twenty-seven,
28 with Mr. Cuseur.
00:35:49.667 --> 00:35:52.998
You are 29?
00:35:52.999 --> 00:35:54.166
I have it ahead of you.
00:35:54.167 --> 00:35:55.416
$29 million, thank you.
00:35:55.417 --> 00:35:58.998
Louie, at 29 million.
00:35:58.999 --> 00:36:00.666
And 5.
00:36:00.667 --> 00:36:02.998
29 million 500 thousand.
00:36:02.999 --> 00:36:05.750
Will you give me 30 million?
00:36:05.751 --> 00:36:06.501
35.
00:36:06.502 --> 00:36:07.999
35 million.
00:36:08.000 --> 00:36:09.166
Give me 36, Brett.
00:36:09.167 --> 00:36:09.999
Thirty-five I have.
00:36:10.000 --> 00:36:14.583
At $35 million,
35 million 500 thousand.
00:36:14.584 --> 00:36:19.666
Thirty-five million
500 thousand is with Brett.
00:36:19.667 --> 00:36:21.833
35.5.
00:36:21.834 --> 00:36:24.249
36 million.
00:36:24.250 --> 00:36:25.083
40.
00:36:25.084 --> 00:36:26.917
$40 million!
00:36:26.918 --> 00:36:30.917
At 40 now,
$40 million for the Basquiat.
00:36:30.918 --> 00:36:31.751
One.
00:36:31.752 --> 00:36:33.082
$41 million.
00:36:33.083 --> 00:36:34.583
That\"s the third jump-in.
00:36:34.584 --> 00:36:36.249
Will it work this time?
00:36:36.250 --> 00:36:39.249
At 43,500,000.
00:36:39.250 --> 00:36:41.166
It works!
00:36:41.167 --> 00:36:42.333
I think.
00:36:42.334 --> 00:36:44.500
At 43,500,000.
00:36:44.501 --> 00:36:48.666
$43,500,000 for the Basquiat.
00:36:48.667 --> 00:36:50.999
Not yours Brett, it\"s with Louie
00:36:51.000 --> 00:36:55.917
at $43,500,000.
00:36:55.918 --> 00:36:59.417
Here it is, last chance.
00:37:01.417 --> 00:37:05.334
Sold at $43,500,000.
00:38:41.667 --> 00:38:48.584
♪
00:38:53.083 --> 00:39:01.083
♪
00:39:33.501 --> 00:39:36.249
These are...
00:39:36.250 --> 00:39:37.167
I have made ahead of time.
00:39:37.168 --> 00:39:39.998
Like, the whole table,
I have thousands of them.
00:39:39.999 --> 00:39:43.166
I call them,
taking a clue from Duchamp,
00:39:43.167 --> 00:39:46.583
I call them \"ready nows.\"
00:39:46.584 --> 00:39:49.166
This is a circle.
00:39:49.167 --> 00:39:51.998
Laid out exactly, right?
00:39:51.999 --> 00:39:55.333
If I wanted to,
I could lay this out exactly.
00:39:55.334 --> 00:39:57.583
But to continue
the theme that I\"m working with,
00:39:57.584 --> 00:40:02.998
in terms of warping
a geometrical figure,
00:40:02.999 --> 00:40:04.999
watch.
00:40:09.999 --> 00:40:12.666
Artists has to realize...
00:40:12.667 --> 00:40:14.998
doing the painting is one thing.
00:40:14.999 --> 00:40:16.416
You\"re in your studio alone
00:40:16.417 --> 00:40:21.750
and you are producing it
for you and only for you.
00:40:21.751 --> 00:40:25.166
When that work
leaves the studio,
00:40:25.167 --> 00:40:28.583
it\"s an entirely
different thing.
00:40:28.584 --> 00:40:29.584
Entirely different.
00:40:29.585 --> 00:40:33.750
You better learn to deal
with the business aspect.
00:40:33.751 --> 00:40:35.583
If you don\"t learn to do that,
00:40:35.584 --> 00:40:38.334
it will eat you alive.
00:40:52.334 --> 00:40:54.333
As far as auctions
are concerned,
00:40:54.334 --> 00:41:00.500
the bottom line is
that until an artist\"s work
00:41:00.501 --> 00:41:02.082
goes to auction,
00:41:02.083 --> 00:41:06.500
we do not have a public value
00:41:06.501 --> 00:41:08.583
on that work.
00:41:08.584 --> 00:41:10.998
I have tried
to avoid the auctions
00:41:10.999 --> 00:41:14.500
because with no support
in the past,
00:41:14.501 --> 00:41:17.583
it would\"ve been
devastating for me.
00:41:17.584 --> 00:41:19.917
I mean, I\"ve done things like
00:41:19.918 --> 00:41:22.166
through other people finding out
00:41:22.167 --> 00:41:23.998
if there\"s something
coming up on auction
00:41:23.999 --> 00:41:25.583
to do my best and make sure
00:41:25.584 --> 00:41:27.249
that someone is there
to grab that work
00:41:27.250 --> 00:41:29.249
before it hits
the auction, right?
00:41:29.250 --> 00:41:31.166
Because if you go to auction
00:41:31.167 --> 00:41:32.998
and you don\"t have any support,
00:41:32.999 --> 00:41:34.249
if you don\"t have somebody there
00:41:34.250 --> 00:41:37.249
in that audience
that\"s willing to speak up
00:41:37.250 --> 00:41:39.750
and put their money
where their mouth is,
00:41:39.751 --> 00:41:41.999
it can be devastating.
00:41:42.000 --> 00:41:44.082
It can be very bad.
00:41:44.083 --> 00:41:45.583
Always the artist
is asked to take
00:41:45.584 --> 00:41:46.917
a photograph next to a painting,
00:41:46.918 --> 00:41:49.082
or the collector
who owns the painting
00:41:49.083 --> 00:41:49.667
was to be next.
00:41:49.668 --> 00:41:52.082
And you know it\"s kind of
marking the territory.
00:41:52.083 --> 00:41:54.666
This is my painting.
00:41:54.667 --> 00:41:56.918
♪
00:42:07.667 --> 00:42:15.083
♪
00:42:28.083 --> 00:42:33.833
♪
00:42:33.834 --> 00:42:38.583
The painting was made
just in 2009.
00:42:38.584 --> 00:42:45.000
So to see it so quick
in auction and...
00:42:45.667 --> 00:42:48.249
somebody made
a lot of money out of it.
00:42:48.250 --> 00:42:50.416
Not me...
00:42:50.417 --> 00:42:54.583
the author of the painting.
00:42:54.584 --> 00:42:56.082
Gave me an odd feeling.
00:42:56.083 --> 00:42:59.500
I always said that an artist
00:42:59.501 --> 00:43:01.917
should never see an art fair
00:43:01.918 --> 00:43:03.082
or attend an auction.
00:43:03.083 --> 00:43:06.500
It\"s like taking a cow
on a guided tour
00:43:06.501 --> 00:43:07.750
of a slaughter house.
00:43:07.751 --> 00:43:10.082
You know, this sort
of the thing is going on,
00:43:10.083 --> 00:43:12.500
but you don\"t want to see it.
00:43:12.501 --> 00:43:16.417
It\"s really grotesque, you know?
00:43:17.334 --> 00:43:20.666
Lot number 18 now
is a superb Pollock.
00:43:20.667 --> 00:43:22.998
\"Number 19\" of 1948.
00:43:22.999 --> 00:43:24.249
Here it is,
ladies and gentlemen.
00:43:24.250 --> 00:43:25.416
And where should we open this?
00:43:25.417 --> 00:43:26.583
18 million to start it.
00:43:26.584 --> 00:43:28.750
18 million, 20 million.
00:43:28.751 --> 00:43:29.999
At $20 million.
00:43:30.000 --> 00:43:31.082
$22 million.
00:43:31.083 --> 00:43:32.998
At $24 million already.
00:43:32.999 --> 00:43:35.166
At $24 million.
00:43:35.167 --> 00:43:36.167
$24 million.
00:43:36.168 --> 00:43:37.998
Who\"s going to open this at 24?
00:43:37.999 --> 00:43:39.666
25 I\"ve taken here.
00:43:39.667 --> 00:43:41.917
And I\"m selling 26 million.
00:43:41.918 --> 00:43:42.998
27 million.
00:43:42.999 --> 00:43:45.166
At 27 million, not yours, Zack.
00:43:45.167 --> 00:43:47.666
27 I have in the sale room.
00:43:47.667 --> 00:43:48.584
With you, sir?
00:43:48.585 --> 00:43:49.750
28 million.
00:43:49.751 --> 00:43:50.751
29 million.
00:43:50.752 --> 00:43:51.833
At 29 then.
00:43:51.834 --> 00:43:53.666
At 29 million for the Pollock.
00:43:53.667 --> 00:43:55.998
30 million is here.
00:43:55.999 --> 00:43:56.667
Adding five, sir.
00:43:56.668 --> 00:43:58.583
35, I can tell you\"ve been here.
00:43:58.584 --> 00:44:00.082
At 35 million.
00:44:00.083 --> 00:44:01.416
36 million.
00:44:01.417 --> 00:44:03.917
On the aisle, 37 million.
00:44:03.918 --> 00:44:04.667
38 million.
00:44:04.668 --> 00:44:07.082
At 38 million now
for the Pollock.
00:44:07.083 --> 00:44:09.082
Here it is at 38 million.
00:44:09.083 --> 00:44:11.082
39 million.
00:44:11.083 --> 00:44:11.918
$40 million.
00:44:11.919 --> 00:44:15.249
- 41.
- 41 I\"ll take.
00:44:15.250 --> 00:44:16.333
Yes, sir?
00:44:16.334 --> 00:44:17.250
What about five?
00:44:17.251 --> 00:44:21.166
41 million, give me 42, sir.
00:44:21.167 --> 00:44:23.333
41 million,
would you give me 42?
00:44:23.334 --> 00:44:28.166
42 is with Francis
at $42 million.
00:44:28.167 --> 00:44:30.583
42 million there with Francis.
00:44:30.584 --> 00:44:33.166
Would you like 43, sir?
00:44:33.167 --> 00:44:34.333
43 million.
00:44:34.334 --> 00:44:38.416
Francis, would you like 44?
00:44:38.417 --> 00:44:39.583
$44 million.
00:44:39.584 --> 00:44:40.998
With Brett at 44 million.
00:44:40.999 --> 00:44:43.082
Give me 45, either of you.
00:44:43.083 --> 00:44:47.000
44 then is with
Brett Gorvy and selling.
00:44:48.250 --> 00:44:53.584
The \"48 Pollock at $44 million.
00:44:53.751 --> 00:44:57.334
44 million is bid.
00:44:58.000 --> 00:45:01.500
45 million is bid now.
00:45:01.501 --> 00:45:01.918
45!
00:45:01.919 --> 00:45:04.998
I have it,
I can\"t have it twice.
00:45:04.999 --> 00:45:07.501
46 million.
00:45:08.918 --> 00:45:11.999
Only said it once,
at 46 million with Brett.
00:45:12.000 --> 00:45:15.082
47 million.
00:45:15.083 --> 00:45:17.998
47 million in the sale room.
00:45:17.999 --> 00:45:20.083
48 million.
00:45:22.417 --> 00:45:26.417
48 million for the 1948 picture.
00:45:28.834 --> 00:45:29.834
At $48 million.
00:45:29.835 --> 00:45:33.751
$49 million is the lady\"s bid.
00:45:36.834 --> 00:45:39.082
Again to you all
here on the telephones.
00:45:39.083 --> 00:45:41.834
$50 million.
00:45:47.000 --> 00:45:51.416
$50 million is bid
with Brett at 50.
00:45:51.417 --> 00:45:54.417
Would you like 51, madam?
00:45:56.667 --> 00:46:00.833
Here it is then at $50 million.
00:46:00.834 --> 00:46:03.083
51 million.
00:46:08.501 --> 00:46:11.083
$52 million.
00:46:13.250 --> 00:46:16.082
$52 million is Brett,
not yours, Amy.
00:46:16.083 --> 00:46:20.249
At $52 million for the Pollock.
00:46:20.250 --> 00:46:23.334
Will you give me 53?
00:46:25.918 --> 00:46:27.500
Last chance.
00:46:27.501 --> 00:46:29.666
Gonna knock it down here
00:46:29.667 --> 00:46:34.999
at $52 million.
00:46:35.000 --> 00:46:37.999
Sold at $52 million.
00:46:40.999 --> 00:46:44.166
In what we call
\"the art world\" right?
00:46:44.167 --> 00:46:48.833
It\"s an interrelated mechanism
00:46:48.834 --> 00:46:51.416
between the galleries,
00:46:51.417 --> 00:46:53.416
the collectors,
00:46:53.417 --> 00:46:54.417
the critics,
00:46:54.418 --> 00:46:57.082
the museum, museum directors,
00:46:57.083 --> 00:46:58.333
museum curators,
00:46:58.334 --> 00:46:59.083
and the auction houses.
00:46:59.084 --> 00:47:02.917
People don\"t like
to talk about this.
00:47:02.918 --> 00:47:07.666
The market place for art
is totally unregulated.
00:47:07.667 --> 00:47:09.833
We do not have an SEC.
00:47:09.834 --> 00:47:13.750
We don \"t, there\"s no such thing.
00:47:13.751 --> 00:47:15.998
Hell, people talk
about Wall Street.
00:47:15.999 --> 00:47:17.917
If they knew what was happening
00:47:17.918 --> 00:47:21.751
in a totally
unregulated system...
00:47:22.584 --> 00:47:28.750
Hell, insider trading, we could
put Wall Street to shame.
00:47:28.751 --> 00:47:32.166
That\"s the nature
of the business, you know?
00:47:32.167 --> 00:47:33.083
A lot of discussions about
00:47:33.084 --> 00:47:36.500
should there be
regulations, right?
00:47:36.501 --> 00:47:37.917
Eh!
00:47:37.918 --> 00:47:41.167
Why try to duplicate
Wall Street?
00:47:41.334 --> 00:47:47.166
In truth, I sort of enjoy
the free wielding aspect
00:47:47.167 --> 00:47:49.500
of what occurs.
00:47:49.501 --> 00:47:51.833
But you gotta remember,
00:47:51.834 --> 00:47:55.249
that \"s cool if you\" re
part of the inner circle,
00:47:55.250 --> 00:47:55.999
if you\"re not...
00:47:56.000 --> 00:47:57.666
If you\"re on the outside,
00:47:57.667 --> 00:47:59.249
then you might question, \"Hey...
00:47:59.250 --> 00:48:02.999
maybe we do need some
more regulations here.\"
00:48:09.083 --> 00:48:12.334
So they\"re confused.
00:50:47.834 --> 00:50:55.834
♪
00:51:39.000 --> 00:51:42.666
Dealers and people
who have invested
00:51:42.667 --> 00:51:45.666
in an artist
make it their business,
00:51:45.667 --> 00:51:47.750
sometimes even syndicated.
00:51:47.751 --> 00:51:52.750
Meaning that they develop
investment strategies
00:51:52.751 --> 00:51:54.583
where a group of people
get together and says,
00:51:54.584 --> 00:51:59.500
\"Look, we own a large amount
00:51:59.501 --> 00:52:00.917
of this artist\"s work,
00:52:00.918 --> 00:52:03.750
and by jolly,
we\"re gonna protect it,
00:52:03.751 --> 00:52:05.082
because we want to invest...
00:52:05.083 --> 00:52:07.166
We want to protect
our investment.\"
00:52:07.167 --> 00:52:09.833
It\"s no different
from any other aspect
00:52:09.834 --> 00:52:11.750
of the capitalist system.
00:52:11.751 --> 00:52:16.249
Everybody develops
investment strategies.
00:52:16.250 --> 00:52:19.333
Syndication, yes, indeed.
00:52:19.334 --> 00:52:20.750
But it\"s true,
I think that is true.
00:52:20.751 --> 00:52:23.500
I mean, I think sometimes
there are...
00:52:23.501 --> 00:52:26.166
Like, I never sell
to any of those people,
00:52:26.167 --> 00:52:28.166
but they get them,
and sometimes you\"ll sell
00:52:28.167 --> 00:52:30.082
to someone who you thought
was a good client,
00:52:30.083 --> 00:52:31.416
and you\"re not always right,
00:52:31.417 --> 00:52:34.333
and they will then
sell it on to somebody else
00:52:34.334 --> 00:52:35.334
who will be...
00:52:35.335 --> 00:52:36.917
a syndicate will buy it.
00:52:36.918 --> 00:52:38.416
A few syndicates have
actually asked me
00:52:38.417 --> 00:52:41.917
a couple of times
to be an advisor,
00:52:41.918 --> 00:52:43.917
which I have not done.
00:52:43.918 --> 00:52:46.666
But then you never
sell to those people again?
00:52:46.667 --> 00:52:47.998
That \"s the thing, you don\" t.
00:52:47.999 --> 00:52:49.917
And actually, one of
the things that a lot
00:52:49.918 --> 00:52:52.917
of art dealers will
be very careful of,
00:52:52.918 --> 00:52:53.999
the good art dealers,
00:52:54.000 --> 00:52:57.249
they will keep track
on what comes up for auction,
00:52:57.250 --> 00:53:00.416
and if they see
that something has come up
00:53:00.417 --> 00:53:03.750
by a good client
of theirs for sale at auction,
00:53:03.751 --> 00:53:06.416
they will make a note
of that and say,
00:53:06.417 --> 00:53:08.500
\"Okay, so we see
what they\"re trying to do.
00:53:08.501 --> 00:53:11.583
They\"re just trying
to make money out of this
00:53:11.584 --> 00:53:12.501
in a very aggressive way.
00:53:12.502 --> 00:53:15.333
And we\"re not interested
in doing business with them
00:53:15.334 --> 00:53:18.917
because they\"re not
a partner in this.
00:53:18.918 --> 00:53:21.917
And they \"re not loyal.\"
00:53:21.918 --> 00:53:24.998
♪
00:53:24.999 --> 00:53:28.249
Sometimes one of those
dealers will indeed
00:53:28.250 --> 00:53:30.082
be representing the artist,
00:53:30.083 --> 00:53:32.082
and they might be
putting a piece
00:53:32.083 --> 00:53:32.918
up for auction
00:53:32.919 --> 00:53:36.666
and getting a group
of other people to bid on it.
00:53:36.667 --> 00:53:38.833
It happens in every
market out there
00:53:38.834 --> 00:53:42.416
from metals to gold,
to anything,
00:53:42.417 --> 00:53:43.666
it happens in
the primitive market
00:53:43.667 --> 00:53:46.833
where they will persuade
other people to bid on it
00:53:46.834 --> 00:53:47.751
and to bid the price up.
00:53:47.752 --> 00:53:49.750
But that \"s illegal, isn\" t it?
00:53:49.751 --> 00:53:51.917
That\"s totally illegal.
00:53:51.918 --> 00:53:54.333
Well, they\"re...
How can I put this?
00:53:54.334 --> 00:53:59.917
There may be...
00:53:59.918 --> 00:54:01.998
I\"m...
00:54:01.999 --> 00:54:05.249
I\"m sure there are,
is I guess the answer
00:54:05.250 --> 00:54:06.000
I should give.
00:54:06.001 --> 00:54:07.333
I\"m sure there are some people
00:54:07.334 --> 00:54:09.999
who are trying
to manipulate the market
00:54:10.000 --> 00:54:12.166
of young artists.
00:54:12.167 --> 00:54:12.999
Young or old artists.
00:54:13.000 --> 00:54:15.833
I don\"t know that age
is really the requirement here.
00:54:15.834 --> 00:54:18.998
Other than, let\"s say,
being able to buy
00:54:18.999 --> 00:54:21.333
at inexpensive prices.
00:54:21.334 --> 00:54:25.833
But I\"m not so certain
that the market manipulations
00:54:25.834 --> 00:54:28.416
will be effective
in the long run.
00:54:28.417 --> 00:54:31.666
They may be effective
in the short run.
00:54:31.667 --> 00:54:33.666
They often are.
00:54:33.667 --> 00:54:35.917
Again, the question
depends how people collect
00:54:35.918 --> 00:54:37.833
whether they\"re buying
with their ears
00:54:37.834 --> 00:54:40.750
or with their eyes.
00:54:40.751 --> 00:54:42.750
If all that matters
to a collector
00:54:42.751 --> 00:54:46.166
is that every time
an artist\"s artwork
00:54:46.167 --> 00:54:49.082
goes up at auction,
the price keeps going up,
00:54:49.083 --> 00:54:52.333
then they should form
a collection based on that
00:54:52.334 --> 00:54:54.416
and nothing else.
00:54:54.417 --> 00:54:56.500
It wouldn\"t hold together.
00:54:56.501 --> 00:54:58.249
And it probably wouldn\"t
be a particularly good
00:54:58.250 --> 00:55:02.082
investment either,
again, because the art world
00:55:02.083 --> 00:55:04.833
is a not rational place.
00:55:04.834 --> 00:55:12.834
♪
00:56:36.584 --> 00:56:44.584
♪